Viking Line : Dance Match

Swedish agency Akestam Holst's new web campaign for Viking turns the Euro ferry line into a virtual love boat.

Currently all in Swedish, with an English version expected to launch at week's end, the "Dance Match" site is intended to find Viking travelers their perfect dance partner online and bring their business to the actual boat. Visitors must first create a profile complete with user name, email, age, location, a little self-description and gender preference. After turning dials to indicate your preferred dance style, whether it be salsa or disco, you can rate yourself on how well you dance in the selected style and upload a video of yourself (maximum 10MB) busting a move to prove it.

It'll take 1-2 days for the video to show up in your profile, but once it's set, you can click the red "match" button to let the site pair you up with an ideal dancing mate. If you hit it off and ask your match out directly on the site, your message will be sent to their email. Once you create a dialogue there, the site will give you a code to book two free tickets to the 24-hour cruise.

Read more in Behind the Work.