If dancers were a pint of Guinness, this is what they'd look like

Balletic film by AMV BBDO will run in Asian markets

Published On
Jul 25, 2018

Editor's Pick

There's something magical about the pouring of a pint of Guinness, and now the brand brings that to life in a stunningly choreographed ad for the Asian market.

AMV BBDO's film dramatizes what the brand describs as the "pour, surge and settle" process of serving a pint of Guinness, with a balletic sequence. Dancers in dark flowing costumes interpret the movement of the liquid as it hits the side of the glass and explodes into life. They and the actual Guiness finally merge into the iconic black and white pint. Directorial duo In/Out helmed the spot via Riff Raff Films, while the amazing choreography is by the well-known director and choreographer Supple Nam.

The ad will run in Korea, China and Singapore across online and TV for six months.

Credits

Date
Jul 25, 2018
Audio Post Production:
Factory
Audio Post Production:
Anthony Moore
Business Affairs:
Maxine Thompson
Post Production Company:
MPC
Exec Producer:
Matt Fone
Exec Producer:
Natalie Arnett
Producer:
Tom Knight
Director:
in/out
Production Company:
Riff Raff
Senior Assistant Producer:
Nikki Holbrow
Exec Producer:
Yvonne Chalkley
Senior Account Director:
Georgia McClean
Board Account Director:
Tessa Brisbane
Board Account Director:
James Drummond
Chairman:
Michael Pring
Agency Planner:
Lisa Stoney
Agency Planner:
David Edwards
Art Director:
Nadja Lossgott
Copywriter:
Nicholas Hulley
Creative Director:
Martin Loraine
Creative Director:
Steve Jones
Global Marketing Manager:
Sorcha NiChleirigh
Global Content and Innovation Director:
Gavin Grenski
Agency:
AMV BBDO
Brand:
Guinness Asia

Need a credit fix? Contact the Creativity Editors

Industry
Project Type