There's something magical about the pouring of a pint of Guinness, and now the brand brings that to life in a stunningly choreographed ad for the Asian market.
AMV BBDO's film dramatizes what the brand describs as the "pour, surge and settle" process of serving a pint of Guinness, with a balletic sequence. Dancers in dark flowing costumes interpret the movement of the liquid as it hits the side of the glass and explodes into life. They and the actual Guiness finally merge into the iconic black and white pint. Directorial duo In/Out helmed the spot via Riff Raff Films, while the amazing choreography is by the well-known director and choreographer Supple Nam.
The ad will run in Korea, China and Singapore across online and TV for six months.