Worship at the Altar of Bacon? Then This Club's for You

Only True Pork Lovers Need Apply

Published On
Aug 20, 2015

Editor's Pick

Do you worship at the altar of bacon? Perhaps this club is for you. Danish bacon brand Danepak has started a new organization, the "Serious Bacon Club," billed as "a haven for the thousands of men an women who struggle to get through a single day without so much as a whiff of sizzling bacon."

A funny film promoting the club helps bacon lovers determine whether or not they're worthy of joining, asking, for example, who turns them on -- a hot woman in a construction hat wielding a chainsaw, a shirtless hunk with a kitten or a bare-chested flabby dude covered in slabs of bacon? What wakes them in the a.m. -- an annoying alarm bell, or a whiff of porky goodness?

London agency Isobel helped conceive the idea. Bacon aficionados can join the Serious Bacon Club here.

Credits

Date
Aug 20, 2015
Brand:
Danepak
Client:
Danepak
Agency:
Isobel

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Project Type