We now know pre-roll ads can be extremely creative, but who knew they could be useful too?
In Goodby Silverstein & Partners' latest for Xfinity, the agency has turned pre-roll ads into "price tags" that translate the data that you're about to use up watching a YouTube video into a real dollars-and-cents value. The six-seconds ads are tailored to the type and length of content that you click in to watch. A makeup how-to video, for example, explains, "The next tutorial could cost you up to 44 cents in data. So switch to Xfinity Mobile and save." That fee will change depending on the length of the video.
Goodby consulted with YouTube in determine popular genres to target and expected length and data usage for each. The ads will span content including the aforementioned tutorials, music videos, gadget reviews, movie trailers and sports highlights.
The point of it all is to show how Xfinity Mobile can help its customers void data charges by connecting to them to millions of 4G LTE WiFi hotspots around the country.