These pre-roll ads tell you how much money you're about to waste
Xfinity Mobile's six-second ads determine value of the data you're about to use up
Editor's Pick
We now know pre-roll ads can be extremely creative, but who knew they could be useful too?
In Goodby Silverstein & Partners' latest for Xfinity, the agency has turned pre-roll ads into "price tags" that translate the data that you're about to use up watching a YouTube video into a real dollars-and-cents value. The six-seconds ads are tailored to the type and length of content that you click in to watch. A makeup how-to video, for example, explains, "The next tutorial could cost you up to 44 cents in data. So switch to Xfinity Mobile and save." That fee will change depending on the length of the video.
Goodby consulted with YouTube in determine popular genres to target and expected length and data usage for each. The ads will span content including the aforementioned tutorials, music videos, gadget reviews, movie trailers and sports highlights.
The point of it all is to show how Xfinity Mobile can help its customers void data charges by connecting to them to millions of 4G LTE WiFi hotspots around the country.
Credits
- Date
- Mar 28, 2018
- Brand:
- Xfinity
- Client:
- Xfinity
- Partner:
- Jeff Goodby
- Partner:
- Rich Silverstein
- Chief Creative Officer:
- Margaret Johnson
- Creative Director:
- Jens Waernes
- Creative Director:
- Jon Wolanske
- Associate Creative Director:
- Felipe Lima
- Associate Creative Director:
- Tristan Graham
- Art Director:
- Ricardo Matos
- Copywriter:
- Otto Pajunk
- Executive Broadcast Producer:
- James Horner
- Producer:
- Kateri McLucas
- Account Director:
- Lee Wilson
- Account Director:
- Shanley McClure
- Account Manager:
- Tenaya Ende
- Dep. Director Brand Strategy:
- James Thorpe
- Brand Strategist:
- Lucas Goodbody
- Senior Business Affairs Manager:
- Chrissy Shearer
- Production Company:
- Thinking Machine
- Director:
- Docter Twins
- Director, Photography:
- Christophe Lanzenberg
- Executive Producer:
- Maria Faillace
- Line Producer:
- Amber Ventris
- Production Design:
- All Valley Yacht Club
- Editor:
- Dan Aronin
- Telecine Company:
- Apache
- Colorist:
- Shane Reed
- Visual Effects and Finishing Company:
- Arsenal Creative
- Executive Producer:
- Cortney Haile
- Head of 2D:
- Chris Noellert
- Lead Flame Artist:
- Chris Noellert
- Producer:
- Kelsey Mays
- Music Composer:
- Christian Moder
- Sound Design and Mix Company:
- eLevel
- Audio Engineer:
- Dave Baker
- Executive Audio Producer:
- Luke Dillon
- Animation Company:
- eLevel
- Motion Artist:
- Karim Fawzy
- Motion Artist:
- Chad Ford
- Post Executive Producer:
- John Dutton
- Post Producer:
- Jack Whalen
- Snapchat Animated Graphics Company:
- eLevel
- Motion Artist:
- Jacob Pryor
- Post Producer:
- Alison Plansky
- Agency:
- Goodby Silverstein & Partners
- Senior Vice President, Brand Marketing and Communications:
- Peter Intermaggio
- Senior Vice President, Brand Marketing and Communications:
- Todd Arata
- Vice President, Brand Marketing and Communications:
- Dustin Hayes
- Director, Brand Marketing and Communications:
- Kristen Greco
- Brand Manager, Brand Marketing and Communications:
- Kate Nicol
- Communications Strategist:
- Alex Oztemel
Need a credit fix? Contact the Creativity Editors
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