Crest's Clever Ads Play With Text and Film to Show 3D Strips' Whitening Powers
Flashing a Smile Makes a World of Difference
Apr 30, 2015
Hispanic agency Conill came up with a simple, yet surprising way to illustrate the tooth brightening power of Crest 3D Whitestrips. A pair of spots shows a man in familiar scenarios -- hitting on a woman at a party, and asking his boss for a raise. It appears as if things didn't go his way, and text that appears on the screen suggests as much:
"Of course, he was not going to get her number."
"Clearly, he was not going to get the raise."
But all of a sudden, the man flashes his pearly whites, causing the "not" in each line to disappear, and proving "you can get anything with a white smile."