David Beckham takes a sneaky break in Droga5's campaign for Maserati

The soccer icon endorses another luxury brand in spot directed by Harmony Korine

Published On
Apr 13, 2021

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David Beckham has added Maserati to the long list of brands he endorses, starring in a new spot for the luxury automaker in which he takes a sneaky break from his schedule. 

The ad, the first work for the brand by Droga5 London, was filmed in Miami within the last month and directed by MJZ's Harmony Korine ("Kids," "Spring Breakers"), who, like Beckham, is currently based in the city.

Beckham, donning a floral shirt, drives his Maserati SUV, the Levante Trofeo, around town as he listens to his automated diary schedule for the day. Clearly supposed to be in back-to-back appointments, he nevertheless stops to perform some doughnuts in a secluded location beneath the freeway. 

The idea, says Droga5 London Chief Creative Officer David Kolbusz, is that "like all of us, Beckham is over-extended in this information age," and is enjoying a little act of rebellion, "a micro-aggression against his diary." 

Beckham has been announced as a "global ambassador" for Maserati. In real life, however, the soccer icon has a somewhat checkered history with driving; he was banned from driving in the U.K. for six months in 2019 for using a mobile phone behind the wheel. (According to Kolbusz, the issue "didn't come up" either for the agency or the brand.)

Since his retirement from soccer, Beckham has appeared in ads for his own Haig Club whisky (including a recent collaboration with Ryan Reynolds' Aviation Gin to support bartenders) as well as for brands including H&M and Adidas. He also appeared in a recent PSA for the charity Malaria No More


Apr 13, 2021
Client :
Agency :
Chief Marketing Officer :
Paolo Tubito
Head of Brand Creative :
Mariano Rosario Zumbo
Brand Communications :
Anna Cavallieri
Chief Creative Officer :
David Kolbusz
Creative Director :
Ed Redgrave
Creative Director :
Dave Wigglesworth
Creative :
Ethan Bennett
Creative :
Liam Crerar
Bill Scott
Group Account Director :
Mike Waywell
Head of Production :
Chris Watling
Assistant Producer :
Oliver West
Chief Strategy Officer :
Dylan Williams
Strategist :
Francesa Zedde
Production Company :
Director :
Harmony Korine
Jared Fadel
Executive Producer :
David Zander
Executive Producer :
Helen Kenny
Head of Production :
Lindsay Turnham
Producer :
Emma Butterworth
Line Producer :
Judd Allison
Commercial Production Co. :
Studio 99
Managing Director :
Nicola Howson
Exec Producer :
Elizabeth Derham
Exec Producer :
Nicola Doring
Production Manager :
Sofia Ricci
Production Manager :
Claire Luke
Editing House :
Marshall Street Editors
Editor :
Guy Savin
Assistant Editor :
Oliver Morgan
Head of Production :
SJ O’Mara
Post Production :
Managing Director :
Barny Wright
Grade :
Tim Smith
Grade :
Audio Creative Director :
Sam Robson
Sound Design & Mix :
James Lyme
Producer :
Emma Shuter
Music :
“Fall” by The Bug
Media Planning/Buying :
BCW Global

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