David Hasselhoff Loves his Convenience Store 'Iced Hoffee'

Cumberland Farms campaign features 'Baywatch' star

Published On
Jul 03, 2013

Editor's Pick

David Hasselhoff really loves Cumberland Farm's iced coffee -- excuse us, "Iced Hoffee." So much so that the Baywatch star is willing to sing about it, on a beach, completely un-ironically. In a music video by Full Contact Advertising in Boston, the sometimes-pop star advertises the amazing drink that is the iced java -- "Full house blend I'm gonna pick you up/In the hot summer sun I'm gonna sip you up." As AdAge reports, Hasselhoff has participated in an ad campaign for the convenience store chain before. 


Jul 03, 2013
Brand :
Cumberland Farms
Client :
Cumberland Farms
Agency :
Full Contact
Creative Director :
Marty Donohue
Creative Director :
Tim Foley
Art Director :
Kevin Barlow
Copywriter :
Chris Milne
Broadcast Producer :
Steve Oare
Production Company :
Redtree Productions
Director :
Adam Cameron
Cinematographer :
Giorgio Scali
Executive Producer :
Eric D'Amario
Editorial :
Peel & Eat
Editor :
Joel Walker
Effects :
Brickyard VFX
Visual Effects Designer :
Dave Waller
Visual Effects Producer :
Ellen Schmitt
Music Company :
Asche & Spencer
Composer :
Matt Locher
Composer :
Thad Spencer
Recording Studio :
Audio Engineer :
Mike Letourneau
Post Production :
Nice Shoes
Colorist :
Lez Rudge

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