David Ortiz Finds a Post-Retirement Career in JetBlue's Farewell Spot
Could Pinatas Be His Next Big Hit?
By
Alexandra Jardine
Published On
Jun 07, 2016
Editor's Pick
As Red Sox star David Ortiz starts his final season, team sponsor JetBlue takes a look at what he might do in retirement in this fun spot out of MullenLowe.
The ad sees the player, nicknamed "Big Papi," descending on kids' parties to take swings at their pinatas, as wailing children and their horrified parents look on. He even snarfs an ice cream while he's at it, and interrupts someone's peaceful swim.
Directed by Arts & Sciences' Matt Aselton, the spot ends with the caption "Whatever's next for you Big Papi, good luck." It ties in with a competition, starting June 20, giving Red Sox fans the chance to win "the ultimate game day birthday bash at Fenway" with Ortiz -- and a pinata.
Credits
- Date
- Jun 07, 2016
- Brand :
- JetBlue
- Client :
- JetBlue
- Agency :
- MullenLowe
- Production Company :
- Arts & Sciences
- Director :
- Matt Aselton
- Executive Producer :
- Marc Marrie
- Producer :
- Zoe Odlum
- Chief Creative Officer :
- Mark Wenneker
- Executive Creative Director :
- Tim Vaccarino
- Executive Creative Director :
- Dave Weist
- Creative Director :
- Amy Ferguson
- Creative Director :
- Julia Neumann
- Copywriter :
- Chris Gilbert
- Art Director :
- Dan Pappas
- Executive Director, Integrated Production :
- Zeke Bowman
- Producer :
- Matt Polski
- Senior Digital Producer :
- Louise Lloyd Owen
- Production Supervisor :
- Kristine Ring-Janicki
- Senior Art Producer :
- Jessica Manning
- Senior Production Artist :
- Julie Sforza
- Project Manager :
- Christina Gratton
- Senior Business Affairs Manager :
- Amy Keddy
- Executive Director :
- Drayton Martin
- Account Director :
- Molly Bluhm
- Account Executive :
- Beba Rivera
- Group Director, Strategy :
- Ellie Gogan-Tilstone
- Senior Strategist :
- Mike Patrick
- Senior Vice President, Group Digital Director :
- Jade Watts
- Digital Media Supervisor :
- Kelly McGowan
- Senior Media Planner :
- Lauren Meyers
- Senior Vice President, Account Director PR :
- Jaclyn Ruelle
- Account Supervisor, PR :
- Brittany Topham
- Assistant Account Executive of PR :
- Kelsey Labrot
- Assistant Account Executive of PR :
- Meg Weldon
- Editorial Company :
- MackCut
- Editor :
- Ian Mackenzie
- Assistant Editor :
- Mike Leuis
- Executive Producer :
- Sasha Hirschfeld
- Producer :
- Sabina-Elease Utley
- Color Correction :
- Company 3
- Colorist :
- Tom Poole
- Animation/Graphic Effects :
- Method
- Executive Producer :
- Angela Lupo
- Visual Effects Producer :
- Matthew Engel
- Sound Design and Mix :
- MackCut
- Mixer :
- Sam Shaffer
- Music :
- Storefront Music
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Industry
Project Type
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