As Red Sox star David Ortiz starts his final season, team sponsor JetBlue takes a look at what he might do in retirement in this fun spot out of MullenLowe.
The ad sees the player, nicknamed "Big Papi," descending on kids' parties to take swings at their pinatas, as wailing children and their horrified parents look on. He even snarfs an ice cream while he's at it, and interrupts someone's peaceful swim.
Directed by Arts & Sciences' Matt Aselton, the spot ends with the caption "Whatever's next for you Big Papi, good luck." It ties in with a competition, starting June 20, giving Red Sox fans the chance to win "the ultimate game day birthday bash at Fenway" with Ortiz -- and a pinata.