Corona Celebrates Day Of The Dead With Limited Edition Cans
Mexican Skull Artwork Also Features In Silk Screen Giveaway
Editor's Pick
Corona Canada is celebrating the annual Mexican Day of the Dead celebrations (on November 1 and 2) with these beautifully designed limited edition cans of Corona Extra. Designed by Zulu Alpha Kilo, the cans feature traditional Mexican skull artwork. To help promote them, Zulu also created an out of home and print campaign featuring original llustrations based on traditional Mexican "sugar skull" designs. Each design in the series represents a meaningful way of living, with themes such as love, adventure and thoughtfulness, tying in with Corona's "Live Mas Fina" campaign theme. A social media contest will give fans the opportunity to win limited edition Corona silkscreen prints of the artwork. Tear away posters will also be available in select locations around Canada allowing consumers to help themselves to a free copy.
Credits
- Date
- Oct 10, 2013
- Agency :
- Zulu Alpha Kilo
- Brand :
- Corona
- Client :
- Corona
- Chief Creative Officer :
- Zak Mroueh
- Executive Creative Director :
- Shane Ogilvie
- Design Director :
- Mooren Bofill
- Art Director :
- Jenny Luong
- Illustrator :
- Jenny Luong
- Writer :
- Nick Asik
- Mac Artist :
- Brandon Dyson
- Mac Artist :
- Jaimy Chua
- Agency Producer :
- Kate Spencer
- Studio Artist :
- Brandon Dyson
- Group Account Director :
- Kate Torrance
- Account Director :
- Dic Dickerson
- Account Executive :
- Devina Hardatt
- Agency Planner :
- Emma Brooks
- Media Agency :
- MEC
- Media Team :
- Wes Wolch
- Media Team :
- David Stanton
- Media Team :
- Sammy Rifai
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