Corona Celebrates Day Of The Dead With Limited Edition Cans
Mexican Skull Artwork Also Features In Silk Screen Giveaway
Oct 10, 2013
Corona Canada is celebrating the annual Mexican Day of the Dead celebrations (on November 1 and 2) with these beautifully designed limited edition cans of Corona Extra. Designed by Zulu Alpha Kilo, the cans feature traditional Mexican skull artwork. To help promote them, Zulu also created an out of home and print campaign featuring original llustrations based on traditional Mexican "sugar skull" designs. Each design in the series represents a meaningful way of living, with themes such as love, adventure and thoughtfulness, tying in with Corona's "Live Mas Fina" campaign theme. A social media contest will give fans the opportunity to win limited edition Corona silkscreen prints of the artwork. Tear away posters will also be available in select locations around Canada allowing consumers to help themselves to a free copy.