Prudential : Day One: Linda

The first day of the rest of your life.

Published On
Nov 17, 2011

Editor's Pick

This past summer, Droga5 New York and Prudential Insurance set out to find out what people on the cusp of retirement are thinking on the first day of their new, work-free lives. They asked people to document their 'Day One,' with photographs and words. Those portraits can be found on and were the foundation for a series of commercials and documentaries featuring these men and women as they looked forward to a new phase of their lives.


Nov 18, 2011
Brand :
Client :
Agency :
Droga5-New York
Chairperson :
David Droga
Executive Creative Director/Production :
Ted Royer
Executive Creative Director/Production :
Nik Studzinski
Group Creative Director :
Kevin Brady
Copywriter :
Graham Douglas
Copywriter :
Michelle Hirschberg
Copywriter :
Colin Lord
Art Director :
Ben Wolan
Head of Integrated Production :
Sally-Ann Dale
Executive Producer :
Scott Chinn
Strategy :
Steve Grant
Production Company :
Epoch Films
Director/DOP :
Executive Producer :
John Duffin
Producer :
Sean Hobbs
Production Supervisor :
Colin Moran
Editor :
Post Production :
Cut + Run
Additional Editor :
Georgia Dodson
Executive Producer :
Raná Martin
Flame Operator :
Joey Grosso
Music :
Unseen Music
Composer :
Keith Kenniff
Sound Director :
The Royal T House
Mixer :
Creative Director :
Neil Heymann
Interactive Producer :
Jason Curtis
Interactive Production Company :
Domani Studios

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