Bank of America Gives Lifelong Baseball Fan Couple a Huge Anniversary Surprise

Video Follows Photo of Carol and Warren Reckmeyer That Went Viral Last Year

Published On
Jul 18, 2016

Editor's Pick

Last year, a photograph of Carol and Warren Reckmeyer wearing Cardinals-Giants jerseys reading "Together Since 1952" went viral. Bank of America, a sponsor of both teams, teamed up with MLB to make a feel-good video featuring the couple, inviting them to Busch Stadium for the Cards-Giants series in June for their 64th wedding anniversary.

The couple pitched to the respective managers of each team and are filmed talking about their lifelong fandom and some of their baseball heroes. The video is being shared across Bank of America's social media channels, as well as MLB.com and the websites of both teams.

Credits

Date
Jul 18, 2016
Brand:
Bank of America
Client:
Bank of America
Agency:
Hill Holliday
Group Creative Director/Art Director:
Will Uronis
Executive Vice President/Group Creative Director/Copywriter:
Spencer Deadrick
Senior Vice President, Group Creative Director/Art Director:
Will Uronis
Executive Vice President, Chief Creative Officer:
Lance Jensen
Vice President, Creative Director/Art:
Matt Rockett
Vice President/Associate Creative Director:
David Dejong
Junior Art Director:
Kyle Koenig
Copywriter:
Nate Kerbin
Agency Producer:
Rob Gilcrest
Account Executive:
Leslee Kiley
Account Executive:
Nancy Lehrer
Account Executive:
Jeff Nowak
Account Executive:
Jaime Nilsson
Account Executive:
Vanessa Holmberg
Account Executive:
Eric Hertenstein
Account Executive:
Kristina Burke
Account Executive:
Jacqueline Doherty
Project Manager:
Samantha Curtin
Creative Planner:
Alexandra Hayes
Digital Strategist:
Tyler Hissey
Production Company:
MLB Advanced Media
Company:
Octagon
Other:
Brent Simmons
Other:
Kim Dailey
Other:
Kyle Grudis
Other:
Joe Mason

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Project Type