Bank of America Gives Lifelong Baseball Fan Couple a Huge Anniversary Surprise
Video Follows Photo of Carol and Warren Reckmeyer That Went Viral Last Year
By
Alexandra Jardine
Published On
Jul 18, 2016
Editor's Pick
Last year, a photograph of Carol and Warren Reckmeyer wearing Cardinals-Giants jerseys reading "Together Since 1952" went viral. Bank of America, a sponsor of both teams, teamed up with MLB to make a feel-good video featuring the couple, inviting them to Busch Stadium for the Cards-Giants series in June for their 64th wedding anniversary.
The couple pitched to the respective managers of each team and are filmed talking about their lifelong fandom and some of their baseball heroes. The video is being shared across Bank of America's social media channels, as well as MLB.com and the websites of both teams.
Credits
- Date
- Jul 18, 2016
- Brand :
- Bank of America
- Client :
- Bank of America
- Agency :
- Hill Holliday
- Group Creative Director/Art Director :
- Will Uronis
- Executive Vice President/Group Creative Director/Copywriter :
- Spencer Deadrick
- Senior Vice President, Group Creative Director/Art Director :
- Will Uronis
- Executive Vice President, Chief Creative Officer :
- Lance Jensen
- Vice President, Creative Director/Art :
- Matt Rockett
- Vice President/Associate Creative Director :
- David Dejong
- Junior Art Director :
- Kyle Koenig
- Copywriter :
- Nate Kerbin
- Agency Producer :
- Rob Gilcrest
- Account Executive :
- Leslee Kiley
- Account Executive :
- Nancy Lehrer
- Account Executive :
- Jeff Nowak
- Account Executive :
- Jaime Nilsson
- Account Executive :
- Vanessa Holmberg
- Account Executive :
- Eric Hertenstein
- Account Executive :
- Kristina Burke
- Account Executive :
- Jacqueline Doherty
- Project Manager :
- Samantha Curtin
- Creative Planner :
- Alexandra Hayes
- Digital Strategist :
- Tyler Hissey
- Production Company :
- MLB Advanced Media
- Company :
- Octagon
- Other :
- Brent Simmons
- Other :
- Kim Dailey
- Other :
- Kyle Grudis
- Other :
- Joe Mason
Need a credit fix? Contact the Creativity Editors
Industry
Project Type
