Microsoft XBOX Halo Reach : Day Before

Remember when there was a tomorrow.

Published On
Aug 23, 2010

Editor's Pick

This week AgencyTwoFifteen and AKQA debut a massive integrated push for Xbox and Bungie Games Halo Reach. The campaign includes a website whereby visitors control a real life giant robot arm to create a virtual light sculpture in homage to the fallen Spartans of Noble Team, the protagonists of the upcoming title, which launches on September 14. The campaign also includes live action spots/online films teasing the plight of planet Reach and partnerships with PepsiCo and Doritos.

Read more about the Remember Reach campaign here.