AT&T : Daybreak - Jack Boxer Teaser

Following the dodocahedron.

Published On
Jun 06, 2012

Editor's Pick

AT&T, BBDO New York and producer Tim Kring present 'Daybreak,' an online branded series that tells a story through five online films, two websites and an app.

The story begins with the Kring-created Fox series 'Touch,' where an object called the dodocahedron (a 12-sided die) is introduced. Fans can follow the story of the mysterious object online, at Daybreak2012.com, as well as uncover layers of the story through the app and the websites.

The agency worked closely with AT&T Labs' Sanjay Macwan, to showcase technologies that the Lab has been working on and tie them into the show's narrative.

Credits

Date
Jun 06, 2012
Agency:
BBDO-New York
Brand:
AT&T
Client:
AT&T
Chairman/Chief Creative Offier:
David Lubars
Executive Creative Director/Production:
Greg Hahn
Senior Creative Director:
David Carter
Senior Creative Director/Copywriter:
Adam Reeves
Senior Creative Director/Art Director:
Danilo Boer
Executive Producer of Content and Development:
Julian Katz
Executive Producer of Content and Development:
Nicholas Gaul
Editing:
Butcher Editorial
Editor:
Teddy Gersten
Online Editor:
Zac Dych
Editorial Executive Producer:
Rob Van
Editorial Producer:
Christina Neferis

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Project Type