AT&T, BBDO New York and producer Tim Kring present 'Daybreak,' an online branded series that tells a story through five online films, two websites and an app.

The story begins with the Kring-created Fox series 'Touch,' where an object called the dodocahedron (a 12-sided die) is introduced. Fans can follow the story of the mysterious object online, at Daybreak2012.com, as well as uncover layers of the story through the app and the websites.

The agency worked closely with AT&T Labs' Sanjay Macwan, to showcase technologies that the Lab has been working on and tie them into the show's narrative.