Ever since the John West "Bear Fight," bears have been a popular advertising trope, and PlayStation puts one into its latest ad, promoting its "Days of Play" summer sale.
In the spot, by BBH New York, a gamer playing MLB The Show 18 with his friends gets up to grab a snack from the kitchen. But as he walks in, he discovers a 1,000-pound bear raiding his fridge and completely destroying the place. The gamer gives it a quick side-eye but then carries on seemingly unperturbed, only pausing to pick up a water bottle and take it back to the couch. "Nothing gets in the way of PlayStation Days of Play," says the voiceover. You can kind of believe it.
Matt Dilmore at Biscuit directs the comic spot; The Mill worked on VFX, although apparently the bear itself is real.