Bear in your kitchen? No problem, says PlayStation
Nothing gets in the way of gaming in spot by BBH
Editor's Pick
Ever since the John West "Bear Fight," bears have been a popular advertising trope, and PlayStation puts one into its latest ad, promoting its "Days of Play" summer sale.
In the spot, by BBH New York, a gamer playing MLB The Show 18 with his friends gets up to grab a snack from the kitchen. But as he walks in, he discovers a 1,000-pound bear raiding his fridge and completely destroying the place. The gamer gives it a quick side-eye but then carries on seemingly unperturbed, only pausing to pick up a water bottle and take it back to the couch. "Nothing gets in the way of PlayStation Days of Play," says the voiceover. You can kind of believe it.
Matt Dilmore at Biscuit directs the comic spot; The Mill worked on VFX, although apparently the bear itself is real.
Credits
- Date
- Jun 08, 2018
- Agency :
- BBH-New York
- Brand :
- PlayStation
- Senior Vice President, Global Marketing :
- Eric Lempel
- Vice President, Marketing :
- Mary Yee
- Brand Marketing Director :
- Eric Lachter
- Senior Brand Manager :
- Alex Gomez
- Associate Marketing Manager :
- Dianne Segovia
- Chief Creative Officer :
- Gerard Caputo
- Associate Creative Director :
- Diego Fonseca
- Creative Director :
- Scott Cooney
- Art Director :
- Aimée Perrin
- Copywriter :
- Stu Rubin
- Head of Design :
- Bruno Borges
- Designer :
- Lili Bravi
- Executive Producer :
- Abbie Noon
- Executive Producer :
- Sam Kilbreth
- Associate Producer :
- Olivia Imperatore
- Head of Print Production :
- Lauren Fertita
- Business Affairs Director :
- Librado Sanchez
- Head of Account Management :
- Brett Edgar
- Group Account Director :
- Kendra Schaaf
- Account Manager :
- Johnny Skwirut
- Assistant Account Manager :
- Alex Zadeii
- Head of Strategy :
- Kendra Salvatore
- Strategist :
- Dylan Fauss
- Group Comms Planning Director :
- Darus Zahm
- Comms Strategist :
- Zack Green
- Project Manager :
- Cameron Wells
- Production Company :
- Biscuit Filmworks
- Director :
- Matt Dilmore
- Partner/Managing Director :
- Shawn Lacy
- Executive Producer :
- Jeff McDougall
- Head of Production :
- Rachel Glaub
- Head of Production :
- Mercedes Allen-Sarria
- Head of Production :
- Christine Bellef
- Producer :
- Scott Kaplan
- Production Supervisor :
- Ena Nic
- Edit Company :
- Mackenzie Cutler
- Executive Producer :
- Gina Pagano
- Editor :
- Erik Laroi
- Assistant Editor :
- Danielle Minch
- Visual Effects :
- The Mill
- Senior Visual Effects Producer :
- Bugs Russell
- Shoot Supervisor :
- Phil Crowe
- Lead Visual Effects Artist :
- Nathan Kane
- Production Coordinator :
- Mia Lalanne
- Color :
- The Mill
- Colorist :
- Gregory Reese
- Color Producer :
- Diane Valera
- Mix :
- Heard City
- Mixer :
- Evan Mangiamele
- Executive Producer :
- Sasha Awn
- Music :
- JSM Music
- Slaughterhouse Studio Production Manager :
- Meg Volk
- Slaughterhouse Director, Photography :
- Eric Teti
- Slaughterhouse Editor :
- Roman Micevic
- Slaughterhouse Motion Graphics Artist :
- Daniel Rodriguez
- Slaughterhouse Post Producer :
- Maggie Miller
- Colorist :
- Josh Bohoskey
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