What will DCU mean to you?

Published On
Aug 23, 2019


This new campaign for Digital Credit Union elevates both the brand itself and the ambitions of its members, a perfect fit for a credit union that goes above and beyond for every customer.

Told through single-take stories carefully choreographed by director David McClain, the spots feature members sharing in their own words, via internal monologue-style voiceover, not simply what a member can get from DCU, but how the credit union’s unique products and benefits have helped shape their lives. The spots will be complemented by a full-scale social and digital campaign, plus experiential events around DCU’s region to invite community members to discover for themselves what DCU could mean to them.



Aug 23, 2019
Agency :
The VIA Agency
Creative Lead :
Teddy Stoecklein
Creative Art :
Morgan Gelfand
Creative Copy :
Lauren Rodrigue
Producer :
Barry Wolford
Associate Producer :
Marissa Henry
Client Strategist :
Moya Fry
Project Manager :
Amy Waterman
Production Company :
Vacationland Productions
Director :
David Mclain
Director of Photography :
Ezra Wolfinger
Editor :
Patrick Sperry
Post Producer :
Amanda Gray

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