What will DCU mean to you?

Published On
Aug 23, 2019

Description

This new campaign for Digital Credit Union elevates both the brand itself and the ambitions of its members, a perfect fit for a credit union that goes above and beyond for every customer.

Told through single-take stories carefully choreographed by director David McClain, the spots feature members sharing in their own words, via internal monologue-style voiceover, not simply what a member can get from DCU, but how the credit union’s unique products and benefits have helped shape their lives. The spots will be complemented by a full-scale social and digital campaign, plus experiential events around DCU’s region to invite community members to discover for themselves what DCU could mean to them.

 
 
 

Credits

Date
Aug 23, 2019
Agency :
The VIA Agency
Creative Lead :
Teddy Stoecklein
Creative Art :
Morgan Gelfand
Creative Copy :
Lauren Rodrigue
Producer :
Barry Wolford
Associate Producer :
Marissa Henry
Client Strategist :
Moya Fry
Project Manager :
Amy Waterman
Production Company :
Vacationland Productions
Director :
David Mclain
Director of Photography :
Ezra Wolfinger
Editor :
Patrick Sperry
Post Producer :
Amanda Gray

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Project Type