DDB Group Hong Kong says its new jewelry offering is a "personalized gift that is literally from the heart." The agency has come up with a way to transform the rhythm of your heartbeat into a ring to give a special someone.
The shop worked with Tribal Worldwide Singapore on an iOS app that measures the beating of your heart; then it takes that data and uses it to create a pattern for a ring, in either gold, silver or black silver.
Jewelry designer Nomera Ajmal came up with the two base designs, but the agency says each ring "is assigned a different algorithm to ensure that no two pieces are alike."
"Crafted By My Heart," as it's called, is DDB Group Hong Kong's first foray into designing and making its own product. The rings cost between U.S. $155 and $205 and can be delivered anywhere in the world.