These Quirky 'Wearables' Turn Your Heartbeat Into Jewelry

DDB Hong Kong's iOS App Records Your Pulse, Which Gets Transformed Into a Ring

Published On
Oct 11, 2016

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DDB Group Hong Kong says its new jewelry offering is a "personalized gift that is literally from the heart." The agency has come up with a way to transform the rhythm of your heartbeat into a ring to give a special someone.

The shop worked with Tribal Worldwide Singapore on an iOS app that measures the beating of your heart; then it takes that data and uses it to create a pattern for a ring, in either gold, silver or black silver.

Jewelry designer Nomera Ajmal came up with the two base designs, but the agency says each ring "is assigned a different algorithm to ensure that no two pieces are alike."

"Crafted By My Heart," as it's called, is DDB Group Hong Kong's first foray into designing and making its own product. The rings cost between U.S. $155 and $205 and can be delivered anywhere in the world.

Credits

Date
Oct 11, 2016
Agency:
DDB-Hong Kong
Brand:
DDB Hong Kong
Client:
DDB Hong Kong
Creative Technologist:
Manolis Perrakis
Chief Strategy and Innovation Officer:
Andreas Krasser
Project Manager:
Billy Cheung
Account Director:
Koman Ko
Senior Planner:
Adrian Tso
Creative Director:
Marcin Brzezinski
Senior Art Director:
Colin Siu
Project Director:
Jean Kim
Head of Technology:
Weelee Yeo
Product Designer:
Nomera Ajmal

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