Bait-and-Switch Alert: 'Deadpool' Is Not Rom-Com, Despite These Ads

Ryan Reynolds' Smart-Mouthed Character Pulls Another Fun Prank for Film

Published On
Jan 12, 2016
Deadpool, The Romantic Comedy

Editor's Pick

"Deadpool" hits theaters on Feb. 12 in the U.S., but from the looks of these wry ads spinning it as a romantic comedy, you wouldn't guess that the film is the latest hyperviolent superhero-themed thriller out of the Marvel/X-Men universe.

The fluffy positioning is something of a cruel lttle joke on unsuspecting moviegoers who may be looking for a perfect Valentine's Day flick.

Before buying tickets, though, hopefully they'll do a little research and learn that the titular character, played by Ryan Reynolds, is a former Special Forces operative turned mercenary who's subjected to "a rogue experiment that leaves him with accelerated healing powers." As one of the taglines for the movie puts it: "With great power comes great irresponsibility." And, apparently, a very dark sense of humor -- which is on full display in the most recent "Deadpool" trailer.

This is just the latest in 20th Century Fox's witty promotions for the film. Previously, it released this smart-ass trailer for the Deadpool trailer. Overall, the campaign's positioning feels like a brilliant extension of the Deadpool character himself, known for his killer sense of humor.

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