R/GA has launched a digital campaign for Pepsi tied to this week's inauguration of President Barack Obama.
The centerpiece is the "Refresh Everything" website, which asks visitors to upload personalized videos that serve as an open letter to President Obama on how to refresh America. The tiled homepage currently features clips from celebs such as Eva Longoria, Will.i.Am, NASCAR racer Jeff Gordon and more. The videos will be posted to R/GA's YouTube channel for the campaign and the best/most popular clips will be hosted on the actual site.
To support the web campaign, R/GA has also developed Eyeblaster-powered video banners, a Facebook page and a complementary mobile site.