A Snowman Takes a Roadtrip With a Devoted Dad in This Emotive Holiday Spot
Argentina's Tarjeta Naranja Wants 'More People Like This'
Editor's Pick
In an emotive holiday film from Argentinean credit card brand Tarjeta Naranja, a devoted father makes a 2,600-mile journey to bring his daughter a reminder of her old home. That may not sound so incredible, but when you consider that it's a snowman, and they now live in the desert, you'll understand just how much of a challenge that could be.
The six-minute film opens with the parents being told by a counselor that their daughter is having trouble adjusting to the family's move from Tierra del Fuego, in Patagonia, to Salta, in the desert. It would help, she says, if she had some familiar objects or "touchpoints" to remind her.
Her father than travels to the South, makes a snowman and heaves it into the back of the car for an epic roadtrip. It involves fans, bags of ice, ice baths in motel hot tubs and finally a heroic journey in the back of a refrigerated truck after his car finally breaks down. Along the way, he makes all these things happen with his handy Tarjeta Naranja credit card. Of course, there's a heartwarming reunion when the little girl sees what her dad has brought her for Christmas. The spot ends with the words: "We are like this. We want more people like this."
The film is by BBDO Argentina, and was directed Nicolas Perez Veiga from Primo. We're told it was shot in just eight days -- which, given the terrain and different climates involved, sounds pretty impressive if a real snowman was indeed involved.
And Scrooges, we know you, like we, were wondering, Why didn't Pops just put the snowcone machine on overdrive and make Frosty at home? But get in the holiday spirit, won't you?
Credits
- Date
- Dec 12, 2016
- Brand :
- Tarjeta Naranja
- Client :
- Tarjeta Naranja
- Agency :
- BBDO-Argentina
- Chief Creative Officer :
- Ramiro Rodrguez Cohen
- EC :
- Juan Ure
- EC :
- Juan Pablo Curioni
- Art Director :
- Leandro Bertoia
- Copywriter :
- Marcos Colombres
- Brand Leader :
- Maria Laura Fernandez
- Audiovisual Director :
- Veronica Zeta
- Director, Digital Operations :
- Alejandro Gowland
- Production Company :
- Primo
- Ph :
- Charly Ritter
- Producer :
- German Lentini
- Post Production Coordination :
- Majo Moiron
- Business Leader :
- Soledad Rivas
- Account Executive :
- Natalia Borello
- Audiovisual Producer :
- Sol de Martini
- Head of Digital :
- Juan Korman
- Content Strategist :
- Carolina Domine
- Director :
- Nico Perez Veiga
- Executive Producer :
- Caro Cordini
- Post Production Coordination :
- Seba Lopez
- Original Music :
- The Weight The Band
- Band :
- Sebastian Escofet
- Post Production :
- Pickle House
- Sound Director :
- Portaestudio
- Advertiser Supervisor :
- Juan Pablo Mon
- Advertiser Supervisor :
- Marcos Belochercovsky
- Advertiser Supervisor :
- Jimena Lopez
- Advertiser Supervisor :
- Andres Lopez
- Advertiser Supervisor :
- Magali Garavoglia
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