Serena Williams, Harvey Keitel and T-Pain Star in Mini's Star-Studded Super Bowl Ad

Auto Brand Is Latest to Release Ad Before Game Day

Published On
Feb 01, 2016

Editor's Pick

BMW-owned Mini and agency Butler, Shine, Stern & Partners today released their 30-second Super Bowl ad packed with celebrities. The ad, which was teased a couple weeks ago, features tennis star Serena Williams, actor-producer Harvey Keitel, rapper T-Pain, skateboarder Tony Hawk and retired soccer star Abby Wambach. Called "Defy Labels," the ad has "defiance at its core," Mini said in a statement. "The campaign inspires people to shed the labels society has placed upon them and instead define themselves."