This Amazing L.A. Mural Was Created by a Heating/AC Firm

Street Art Revealed Two Layers According to Air Temperature

Published On
Jun 28, 2016

Editor's Pick

Lennox, a manufacturer of residential cooling, heating and indoor air quality products, was behind an innovative art exhibit that took place in L.A. this weekend, in which murals changed according to air temperature.

The company, via agency GSD&M, commissioned five street artists -- Bacon, Dodo Ose, 123Klan, Slick and Zek One -- to create murals using thermochromic paint. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath. This provided a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.

The exhibit took place at The Container Yard in L.A. last Friday, and the video has so far had over 130,000 Facebook views.

Credits

Date
Jun 28, 2016
Brand:
Lennox
Client:
Lennox
Agency:
GSD&M
Chief Creative Officer:
Jay Russell
Group Creative Director:
Bill Marceau
Group Creative Director:
Kris Wixom
Group Creative Director:
Alisa Wixom
Creative Director:
Ray Longoria
Creative Director:
Sean Keith
Associate Creative Director:
Kyle Mitchell
Creative Director:
Rye Clifton
Experience Design:
Rye Clifton
Assistant Creative Director:
Maria D'Amato
Experience Design:
Maria D'Amato
Writer:
Jonathan Miller
Designer:
Steve Wolf
Project Manager:
Lauren Bowen
Director, Production:
Jack Epsteen
Executive Producer:
Laura Busino
Producer:
Natalie Lum Freedman
Print Content Art Producer:
Kelly Grant
Digital Producer:
Kate Blair
Account Leadership:
Mark Durein
Account Leadership:
Claire Tudor
Marketplace Planning:
John D'Acierno
Business Affairs Manager:
Linda Nhan
Social Media Manager:
Charlie Joslin
Social Media Manager:
Eduardo Herrera
Media Planner:
Molly Herman
Associate Media Director:
Marianne Rush
Digital Media Supervisor:
Kelsey Caulkins
Communications Manager:
Chelsey Korman
Music:
Toro Y Moi
Music:
starRo
Brand Manager:
Cameron Rath
Management:
Vibe Coach
Production:
A'Shop Creative Studios
Lead Artist:
Fluke
Curator:
Fluke
Project Coordinator:
Pascale Godbout
Director, Photography:
Mikael Carriau
Editor:
Mikael Carriau
Director, Photography:
Jeremie Boivin
Editor:
Jeremie Boivin
Artist:
Bacon
Artist:
Dodo Ose
Artist:
123Klan
Artist:
Slick
Artist:
Zek One
Founder:
Scott Owens
Chief Executive Officer:
Scott Owens
Company:
DoStuff Media
Event Manager:
Erin Shorts
Company:
DoLA
President:
Mitchell Frank
Company:
Spaceland Presents
Founder:
Mitchell Frank
General Manager:
Ben De Ayora
Account Manager:
Melissa Aquino
Production Manager:
Jasper Kuo

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Project Type