This Amazing L.A. Mural Was Created by a Heating/AC Firm
Street Art Revealed Two Layers According to Air Temperature
Editor's Pick
Lennox, a manufacturer of residential cooling, heating and indoor air quality products, was behind an innovative art exhibit that took place in L.A. this weekend, in which murals changed according to air temperature.
The company, via agency GSD&M, commissioned five street artists -- Bacon, Dodo Ose, 123Klan, Slick and Zek One -- to create murals using thermochromic paint. When heated air from Lennox systems is applied to the murals, the thermochromic paint layer becomes colorless, revealing the base coat underneath. This provided a second layer for the artists to express themselves in a two-part visual story. When introduced to cool temperature, the color returns.
The exhibit took place at The Container Yard in L.A. last Friday, and the video has so far had over 130,000 Facebook views.
Credits
- Date
- Jun 28, 2016
- Brand:
- Lennox
- Client:
- Lennox
- Agency:
- GSD&M
- Chief Creative Officer:
- Jay Russell
- Group Creative Director:
- Bill Marceau
- Group Creative Director:
- Kris Wixom
- Group Creative Director:
- Alisa Wixom
- Creative Director:
- Ray Longoria
- Creative Director:
- Sean Keith
- Associate Creative Director:
- Kyle Mitchell
- Creative Director:
- Rye Clifton
- Experience Design:
- Rye Clifton
- Assistant Creative Director:
- Maria D'Amato
- Experience Design:
- Maria D'Amato
- Writer:
- Jonathan Miller
- Designer:
- Steve Wolf
- Project Manager:
- Lauren Bowen
- Director, Production:
- Jack Epsteen
- Executive Producer:
- Laura Busino
- Producer:
- Natalie Lum Freedman
- Print Content Art Producer:
- Kelly Grant
- Digital Producer:
- Kate Blair
- Account Leadership:
- Mark Durein
- Account Leadership:
- Claire Tudor
- Marketplace Planning:
- John D'Acierno
- Business Affairs Manager:
- Linda Nhan
- Social Media Manager:
- Charlie Joslin
- Social Media Manager:
- Eduardo Herrera
- Media Planner:
- Molly Herman
- Associate Media Director:
- Marianne Rush
- Digital Media Supervisor:
- Kelsey Caulkins
- Communications Manager:
- Chelsey Korman
- Music:
- Toro Y Moi
- Music:
- starRo
- Brand Manager:
- Cameron Rath
- Management:
- Vibe Coach
- Production:
- A'Shop Creative Studios
- Lead Artist:
- Fluke
- Curator:
- Fluke
- Project Coordinator:
- Pascale Godbout
- Director, Photography:
- Mikael Carriau
- Editor:
- Mikael Carriau
- Director, Photography:
- Jeremie Boivin
- Editor:
- Jeremie Boivin
- Artist:
- Bacon
- Artist:
- Dodo Ose
- Artist:
- 123Klan
- Artist:
- Slick
- Artist:
- Zek One
- Founder:
- Scott Owens
- Chief Executive Officer:
- Scott Owens
- Company:
- DoStuff Media
- Event Manager:
- Erin Shorts
- Company:
- DoLA
- President:
- Mitchell Frank
- Company:
- Spaceland Presents
- Founder:
- Mitchell Frank
- General Manager:
- Ben De Ayora
- Account Manager:
- Melissa Aquino
- Production Manager:
- Jasper Kuo
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