Cosmically Connected Brothers Maintain Synchronicity Across Continents in Dell Spot

What's a Few Thousand Miles Between Friends?

Published On
Jan 29, 2014

Editor's Pick

Dell has been doing some really nice work lately, with narrative spots that show how the technology can make a difference in people's lives -- told in a really fantastical way. We saw it before with "Thomas," and now, Y&R is back with "Brothers," a new spot that connects Dell tech with entrepreneurial spirit.

The commercial tells the story of the Brothers Kavanuagh, siblings who, from a young age, were so in sync that it was like a cosmic connection. When the two had the exact same brilliant business idea at the same time, they had to physically separate from each other in order to grow the company.

But no matter. Dell tablets kept them connected, both in a personal way and for work.

"Brothers" will launch on television Feb. 1 and a 30-second spot will air during the Sochi Olympics broadcast.

Credits

Date
Jan 29, 2014
Brand:
Dell
Client:
Dell
Agency:
Young & Rubicam
Chief Creative Officer:
Jim Elliott
Executive Vice President/Global Creative Director:
Jim Radosevic
Creative Director, Art Director:
Fern Cohen
Creative Director/ Copywriter:
Margot Owett
Executive Producer:
Craig Jeliniker
Producer Assistant:
Taylor Schomann
Business Affairs Manager:
Judith Pardo
Music Executive Producer:
Jessica Dierauer
Music Producer:
Rachel Rauch
Client:
Joe Rivas
Planning Director:
Laura Frank
Production Company:
Anonymous Content
Director:
Tomas Jonsgarden
Editorial:
Work Post
Visual Effects/Online/Color:
MPC
Music:
Woodwork Music
Audio Post:
Heard City
Senior Executive Producer:
Jeff Baron

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Project Type