Dell : Thomas, Creator of an Alternate Universe

Some imagination required.

Published On
Feb 13, 2013

Editor's Pick

We have been charmed by Y&R New York's delightful campaign for Dell, that eschews hardware and software to focus on the creative possibilities the company's products can offer you. Previously, we saw how it could help a little girl "fly," and help a young man create stars for his city-dwelling friend. Now, Furlined's Bjoern Ruehmann tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology and a little bit of imagination.

Credits

Date
Feb 13, 2013
Brand:
Dell
Client:
Dell
Agency:
Young & Rubicam-New York
Chief Creative Officer:
Jim Elliott
Global Creative Director:
Jim Radosevic
Creative Director, Art Director:
Fern Cohen
Creative Director/ Copywriter:
Margot Owett
Copywriter:
Bruce Jacobsen
Executive Producer:
Craig Jelniker
Producer Assistant:
Abby Bralove
Executive Producer of Music:
Jessica Dierauer
Music Producer:
Rachel Rauch
Production Company:
Furlined
Director:
Bjoern Ruehmann
Producer:
Leah Fleischmann
Director, Photography:
Roman Vasyanov
Senior Executive Producer:
David Thorne
President:
Diane McArter
Editorial:
Work Post
Visual Effects:
MPC

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Project Type