Tiny homes make New Yorkers into eager travelers in Delta docuseries

Wieden & Kennedy New York shows off what people put up with to live here

Published On
Aug 07, 2019

Editor's Pick

The most unbelievable part of the sitcom “Friends” was always that giant, rent-controlled apartment. Big enough to fit six adults and company, with enough room to stretch their arms, it never rang true to people who actually live in New York City.

A new web series for Delta from Wieden & Kennedy New York tells the stories of New Yorkers whose living situations are more realistic—and much less ideal. Jennifer shares a bathroom with three other roommates and lives in 50 square feet of space with no furniture and a window that looks into a brick wall.

 

Mariko and Ary share 300 square feet above a fish market and make do with 4 inches of counterspace. (I spent three years in this same situation in the East Village. It’s no exaggeration.)

And Christian lives with no air conditioning, refrigerator, TV or wi-fi on a boat that he needs to take another boat to reach. To cope with the tight spaces, each of the people profiled in the series travels frequently, in more comfort than they’re typically used to.

 

Directed by Oscar Boyson via Object & Animal, the films are shot for mobile and are running as vertical videos on Instagram. This fall, Delta will also open an experiential pop-up shop in New York demonstrating new onboard comfort options.

Credits

Date
Aug 07, 2019
Agency:
W+K New York
Executive Creative Director:
Karl Lieberman
Creative Director:
Sean McLaughlin
Creative Director:
Matthew Moore
Copywriter:
Brad Phifer
Art Director:
Grant Mason
Art Director:
Jed Heuer
Executive Producer:
Cheryl Warbrook
Account Team:
Casey Jennings
Account Team:
Lauren Smith
Account Team:
Kerry O’Connell
Account Team:
Lesly Ramirez
Planning Director:
Kirstie Maryott
Strategist:
Brendan Chareoncharutkun
Social Strategist:
Adrian Brinkley
Head of Integrated Production:
Nick Setounski
Traffic Manager:
Sonia Bisono
Traffic Manager:
Madeline Hale
Project Management:
Devyn Schnake
Production Company:
Object & Animal
Director:
Oscar Boyson
Executive Producer:
Justin Benoliel
Executive Producer:
James Cunningham
Executive Producer:
Dom Thomas
Line Producer:
David Duque-Estrada
Director of Photography:
Kevin Phillips
Editorial Company:
Joint Editorial
Editor:
Charlie Porter
Post Producer:
Brian Schimpf
Editorial Assistant:
Sebastian Allen
VFX Company:
Dungeon Beach
Colorist:
Na Thirakomen
VFX Flame Artists:
Carlos Raya
Producer:
George Dellinger
Sound Designer:
Brett Fuchs

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Project Type