Tiny homes make New Yorkers into eager travelers in Delta docuseries
Wieden & Kennedy New York shows off what people put up with to live here
Editor's Pick
The most unbelievable part of the sitcom “Friends” was always that giant, rent-controlled apartment. Big enough to fit six adults and company, with enough room to stretch their arms, it never rang true to people who actually live in New York City.
A new web series for Delta from Wieden & Kennedy New York tells the stories of New Yorkers whose living situations are more realistic—and much less ideal. Jennifer shares a bathroom with three other roommates and lives in 50 square feet of space with no furniture and a window that looks into a brick wall.
Mariko and Ary share 300 square feet above a fish market and make do with 4 inches of counterspace. (I spent three years in this same situation in the East Village. It’s no exaggeration.)
And Christian lives with no air conditioning, refrigerator, TV or wi-fi on a boat that he needs to take another boat to reach. To cope with the tight spaces, each of the people profiled in the series travels frequently, in more comfort than they’re typically used to.
Directed by Oscar Boyson via Object & Animal, the films are shot for mobile and are running as vertical videos on Instagram. This fall, Delta will also open an experiential pop-up shop in New York demonstrating new onboard comfort options.
Credits
- Date
- Aug 07, 2019
- Agency :
- W+K New York
- Executive Creative Director :
- Karl Lieberman
- Creative Director :
- Sean McLaughlin
- Creative Director :
- Matthew Moore
- Copywriter :
- Brad Phifer
- Art Director :
- Grant Mason
- Art Director :
- Jed Heuer
- Executive Producer :
- Cheryl Warbrook
- Account Team :
- Casey Jennings
- Account Team :
- Lauren Smith
- Account Team :
- Kerry O’Connell
- Account Team :
- Lesly Ramirez
- Planning Director :
- Kirstie Maryott
- Strategist :
- Brendan Chareoncharutkun
- Social Strategist :
- Adrian Brinkley
- Head of Integrated Production :
- Nick Setounski
- Traffic Manager :
- Sonia Bisono
- Traffic Manager :
- Madeline Hale
- Project Management :
- Devyn Schnake
- Production Company :
- Object & Animal
- Director :
- Oscar Boyson
- Executive Producer :
- Justin Benoliel
- Executive Producer :
- James Cunningham
- Executive Producer :
- Dom Thomas
- Line Producer :
- David Duque-Estrada
- Director of Photography :
- Kevin Phillips
- Editorial Company :
- Joint Editorial
- Editor :
- Charlie Porter
- Post Producer :
- Brian Schimpf
- Editorial Assistant :
- Sebastian Allen
- VFX Company :
- Dungeon Beach
- Colorist :
- Na Thirakomen
- VFX Flame Artists :
- Carlos Raya
- Producer :
- George Dellinger
- Sound Designer :
- Brett Fuchs
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