The most unbelievable part of the sitcom “Friends” was always that giant, rent-controlled apartment. Big enough to fit six adults and company, with enough room to stretch their arms, it never rang true to people who actually live in New York City.
A new web series for Delta from Wieden & Kennedy New York tells the stories of New Yorkers whose living situations are more realistic—and much less ideal. Jennifer shares a bathroom with three other roommates and lives in 50 square feet of space with no furniture and a window that looks into a brick wall.
Mariko and Ary share 300 square feet above a fish market and make do with 4 inches of counterspace. (I spent three years in this same situation in the East Village. It’s no exaggeration.)
And Christian lives with no air conditioning, refrigerator, TV or wi-fi on a boat that he needs to take another boat to reach. To cope with the tight spaces, each of the people profiled in the series travels frequently, in more comfort than they’re typically used to.
Directed by Oscar Boyson via Object & Animal, the films are shot for mobile and are running as vertical videos on Instagram. This fall, Delta will also open an experiential pop-up shop in New York demonstrating new onboard comfort options.