Delta : Photon Shower

Jet lag, begone.

Published On
Feb 27, 2013

Editor's Pick

Eliminating your jet lag might just be a matter of stepping into the shower. Delta is out to one-up Emirates' spa shower with "Photon Shower," a light chamber to provides light therapy. Designed out of Wieden & Kennedy New York, the chamber -- which is a concept demo that will be exhibited at the TED Long Beach Conference Wednesday -- is the result of neuroscience and sleep research by Professor Russell Foster of Oxford, and is part of the airline's attempts to continually improve the sleep experiences of its passengers.

The shower lets you input travel information, then step in and experience a light sequence that recreates the effects of sunlight. The experience fights jet lag, and also is a caffeine-type pick-me-up for weary travelers, or hard partiers -- which means that kind of experience might even find its way into homes soon enough.

Professor Foster will be holding a lunch salon at the conference to outline his research on how our body responds to light, and how those responses can help realign our body clocks after long flights and the ensuing jet lag.

The airline has recently been investing in efforts to try and improve the in-air sleep experience, offering new bedding designed exclusively for the airline, by Westin.

Credits

Date
Feb 27, 2013
Brand:
Delta
Client:
Delta
Agency:
Wieden & Kennedy-New York
Executive Creative Director/Production:
Scott Vitrone
Executive Creative Director/Production:
Ian Reichenthal
Creative Director:
Sean McLaughlin
Creative Director:
John Parker
Interactive Creative Director:
Erik Norin
Creative:
Jamie Carreiro
Creative:
Catherine McCurry
Technology Director:
Husani Oakley
Designer:
Caitlin Guendelsberger
Interactive Producer:
Victoria Estevez
Director, Interactive Production:
Brandon Kaplan
Head of Content Production:
Lora Schulson
Production Company:
Nexus Interactive Arts
Creative Director:
Sitraka Rakotoniaina
Executive Producer:
Luke Ritchie
Interactive Producer:
Ulla Winkler
Technical Director:
Andrea Cuius
iPad Development:
Max Wogan
Animation:
Mark Davies
Animation:
Elliott Kajdan
Animation:
Nathan Bayliss
Director, Photography:
FX Goby
Sound Director:
Q Department
Original Music:
Q Department

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Project Type