This Exhilarating Delta Spot Shows Nothing But a Runway

Donald Sutherland Narrates Airline's Poetic Ode to Flight

Published On
Sep 23, 2015

Editor's Pick

Delta's new TV spot was filmed entirely in one take, from the persepctive of a plane taxi-ing along a runway to take off. While that may sound kind of boring, it's actually exhilarating, and clever as the viewer won't understand at first what's going on.

It's also helped by the silken tones of Donald Sutherland telling us in poetic language about the extraordinary experience of flight, the adventure of departure and the thrill of setting off for new lands. (Sutherland voiced previous spot On the Road for Delta, and continues as the voice of the brand.)

The ad will be followed by a second spot due to launch in Spring. It was created out of W&K New York and directed by Smuggler's Adam Berg and Joost van Gelder.

Credits

Date
Sep 23, 2015
Brand:
Delta
Client:
Delta
Agency:
Wieden & Kennedy - New York
Executive Creative Director:
Jaime Robinson
Executive Creative Director:
David Kolbusz
Creative Director:
Eric Helin
Creative Director:
Erik Norin
Creative Director:
Sean McLaughlin
Creative Director:
John Parker
Creative:
Eric Dennis
Creative:
Molly Jamison
Head of Content Production:
Nick Setounski
Broadcast Producer:
Cheryl Warbrook
Broadcast Producer:
Nick Setounski
Broadcast Producer:
Kristen Johnson
Brand Strategist:
Sam Matthews
Account Team:
Liz Taylor
Account Team:
Meghan Mullen
Account Team:
Lauren Smith
Business Affairs:
Sara Jagielski
Business Affairs:
Keri Rommel
Business Affairs:
Sonia Bisono
Business Affairs:
Andy Hume
Production Company:
Smuggler
Director:
Adam Berg
Director:
Joost Van Gelder
Director/Director, Photography:
Joost Van Gelder
Partner:
Patrick Milling Smith
Partner:
Brian Carmody
Executive Producer:
Shannon Jones
Head of Production:
Andrew Coln
Producer:
Leslie Vaughn
Editorial Company:
Cosmo Street
Editor:
Mark Potter
Producer:
Maura Woodward
Visual Effects Company:
MPC
Visual Effects/Lead Flame Artist:
Marcus Wood
Senior Producer:
Armand Weeresinghe
Sound Studio:
Sonic Union
Sound Mixer:
Steve Rosen

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Project Type