YWCA : Demand Equal Pay

Because you have a penis.

Published On
Dec 04, 2012

Editor's Pick

Women in New Zealand -- like in so many other parts of the world -- are paid less for doing the same jobs as men. YWCA Auckland and DDB New Zealand lay out the ridiculousness of this reality with a straightforward TV spot that shows you how absurd it is for people to be treated differently, just because of their genders. The campaign leads to a new site, Demand Equal Pay, that also becomes unbalanced once you're on it, just like the gender pay gap. The only way to even it up is by signing on your support.

Credits

Date
Dec 04, 2012
Brand:
YWCA
Client:
YWCA
Agency:
DDB-New Zealand
Executive Creative Director:
Andy Fackrell
Creative Director:
Steve Kane
Copywriter/Art Director:
Jonathan McMahon
Copywriter/Art Director:
Lisa Fedyszyn
Copywriter/Art Director:
Simone Louis
Copywriter/Art Director:
Toby Morris
Agency Producer:
Jane Mill
Creative Planner:
Jamie Barrett
Production Company:
Thick as Thieves
Director:
Zoe McIntosh
Producer:
Claire Kelly
Executive Producer:
Nik Beachman
Director, Photography:
Andrew McGeorge
Editor:
Steve Gulik
Grade:
Toybox
Sound Production Company:
Factory Studios
Audio Engineer:
Clive Broughton
Print Producer:
Andy Robilliard
Print Designer:
Amanda Summersby
Online Creative Director:
Aaron Goldring
Copywriter/Art Director:
Matt Webster
Copywriter/Art Director:
Ben Barnes
Senior Designer:
Sam Schrey
Digital Director:
Paul Pritchard
Developer:
Robbie Boyd
Developer:
Simon Crocker
Developer:
Jarrad Edwards
Producer:
Paul Shannon

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Project Type