Google Creative Lab : Demo Slam - Rushmore

How would you show Google off?

Published On
Oct 20, 2010

Editor's Pick

Google Creative Lab and Johannes Leonardo have launched Google Demo Slam, an online campaign that recruits the general public into showing off various Google technologies, in order to increase awareness of the company's array of offerings, from Google Goggles to Google Mobile Voice Search. Films so far demonstrate how Goggles, for example, can recognize a human recreation of Mount Rushmore, or how Google Voice search works in the middle of extreme sports action, or, when your mouth is stuffed with marshmallows. Each film is pit against another, and visitors are able to vote on the most successful demo.

Credits

Date
Oct 20, 2010
Account Director:
Dean Rubinstein
Copywriter:
Alex Romans
Copywriter:
Iain Nevill
Art Director:
Dave Tomkins
Copywriter:
Bipasha Mookherjee
Copywriter:
Jason Ashlock
Art Director:
Emmie Nostitz
Art Director:
Anthony Alvarez
Art Director:
Ben Clare
Producer:
Matthew Mattingly
Executive Creative Director:
Leonardo Premutico
Executive Creative Director:
Jan Jacobs
Agency:
Johannes Leonardo
Agency:
Google Creative Lab
Production Company:
Rabbit Content NY
Director:
Trevor McMahan
Executive Producer:
Douglas Howell
Executive Producer:
Joby Barnhart
Head of Production:
Jeff Sommar
Producer:
James Blom
Director, Photography:
Matt Santo
Editorial:
Lost Planet NY
Editor:
Tyler Temple-Higgins
Executive Producer:
Krystn Wagenberg
Producer:
Marcia Wigley
Producer Assistant:
Chad Hoerner
Producer Assistant:
PJ Fabbrini
Color:
The Mill - New York
Colorist:
Sal Malfitano
Finishing:
Black Hole
Smoke Artist:
Tim Farrell
Producer Assistant:
TJ Vehling
Music:
Fall on Your Sword
Composer:
Will Bates
Executive Producer:
Phil Mossman
Producer:
Lucy Alper
Audio Mix:
Sound Lounge
Mixer:
Peter Buccellato

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Project Type