Amsterdam-based jeans brand Denham is taking bold approach to marketing its denim. This ten-minute film, which cinephiles will notice is based on "The Aviator," is subtly funny and brilliant: it features a jeans designer whose obsession with perfecting denim leads him into Howard Hughes-like mania. Determined to "out-vintage" the competition, he comes to a sad end, but not after we've had some fun with a hapless entourage and some Peruvian vicunas.
It's the second film in a series called "Explicit Remake" by director Hugo Keijzer for the brand; the first reimagined "American Pyscho." Keijzer, who conceived the series and created The Jeanmaker with Amsterdam-based production company Mike Teevee and writer John Weich, said: "Working with Denham the last few years I've learned that jeanmaking is primarily about obsessing the details. But just when you think you've got this perfect uncompromised product you get sidetracked by new ideas. This short film captures the moment when you lose control of your creation."