Denny's spoofs National Geographic Wild's 'The Dog Whisperer' with Cesar Millan himself in a new online campaign targeting the Hispanic as well as the English-language market. The spot, which sees Millan called upon to tame skillets that are described in a voice-over as "too aggressive to enjoy", has English- and Spanish-language versions, which will run on YouTube and comedy website Funny or Die respectively.
Produced by comedy site Funny or Die, it created by new Hispanic agency Casanova Pendrill, which partnered with Denny's lead agency Gotham.
The work will be be promoted through a social-media push on Denny's and Mr. Millan's Facebook and Twitter pages.
See Behind the Work for more on Denny's push into the Hispanic Market.