Denny's : The Skillet Whisperer

Sometimes skillets need to be tamed.

Published On
Feb 01, 2012

Editor's Pick

Denny's spoofs National Geographic Wild's 'The Dog Whisperer' with Cesar Millan himself in a new online campaign targeting the Hispanic as well as the English-language market. The spot, which sees Millan called upon to tame skillets that are described in a voice-over as "too aggressive to enjoy", has English- and Spanish-language versions, which will run on YouTube and comedy website Funny or Die respectively.

Produced by comedy site Funny or Die, it created by new Hispanic agency Casanova Pendrill, which partnered with Denny's lead agency Gotham. The work will be be promoted through a social-media push on Denny's and Mr. Millan's Facebook and Twitter pages.

See Behind the Work for more on Denny's push into the Hispanic Market.

Credits

Date
Feb 01, 2012
Brand:
Denny's
Client:
Denny's
Agency:
Casanova Pendrill
Creative Director/ Copywriter:
Alejandro Ortiz
Chief Creative Officer:
Elias Weinstock
Creative Director/ Copywriter:
Anthony Moss
Creative Director, Art Director:
Reid Miller
Senior Art Director/Copywriter:
Ricardo Rivera
Senior Art Director/Copywriter:
Julia Farber
Producer:
Funny Or Die
Director:
Alejandro Trevino
Writer:
Mike Hanford
Writer:
Alejandro Trevino

Need a credit fix? Contact the Creativity Editors

Project Type
Tags