Exito : Dental Floss Timeline
Floss between your teeth.
Published On
Nov 11, 2012
Editor's Pick
Sancho BBDO promotes dental floss by hijacking the Facebook pages of popular restaurants, for Exito. The agency placed "banner ads" so that Facebook's Timeline itself becomes the floss, appearing amidst pictures of food, just as the floss would between your teeth. See it in action here, here and here.
Credits
- Date
- Nov 12, 2012
- Brand :
- Exito
- Client :
- Exito
- Agency :
- Sancho BBDO-Colombia
- Chief Creative Officer :
- Hugo Corredor
- Chief Creative Officer :
- Giovanni Martinez
- Executive Creative Director/Production :
- Oscar Munoz
- Executive Creative Director/Production :
- Freddy Mendez
- Copywriter :
- Csar Castao
- Copywriter :
- Alejandro Camelo
- Art Director :
- Juan David Rodriquez
- Art Director :
- Oscar Munoz
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Project Type