72andSunny's New Campaign Gears up for Push of New Activision Title
Oct 11, 2013
On November 5, Activision will drop its latest installment in the Call of Duty franchise, "Ghosts." To gear up for the launch, 72andSunny released a series of new spots depicting the everyday lives of the average Jane and Joe -- including a doctor giving a prostate exam, a guy enjoying a cup of tea and a woman getting a dental checkup. But the boring routines become peppered with some high-octane, albeit imagined, moments, as the superfans anticipate the release of the new title. The spots (see all to the right) were directed by Biscuit's Aaron Stoller and debuted during NFL Football. They also appear on Call of Duty's YouTube page and website.