A new campaign for the U.K.'s Department for Education chronicles a day in the life of a real-life high school teacher, in order to emphasize the unique nature of a career in teaching.
The campaign, by Havas London, comes as the Department for Education is hoping to encourage more young professionals to switch careers into teaching. It follows an earlier spot in 2018, which focused on a day in the life of a student and emphasized how good teaching could transform her life.
The spot stars Addison Brown, a real teacher from Greater Manchester. Titled ‘Tuesday’, it recreates, with actors, a single day in his teaching life. He energizes a science lesson with a physical activity, meets with students individually, marks up work and chats with colleagues in the staff room—his enthusiasm running high throughout.
Brown, a former member of the Great Britain water polo team, was selected during a casting call for real teachers. It was his passion for his profession that stood out from the other teachers who tried out for the role. Brown moved into teaching after his successful sports career—a career arc that mirrors the aims of the campaign.
“Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis, said Jennifer Black, managing director at Havas London, in a statement.
Directed by 32 at Pulse Films, the spot will air ir across national U.K. TV in the commercial breaks of shows including the "Great British Bake Off," "Coronation Street" and "Dancing on Ice."