This inspiring recruitment film follows a real-life teacher through a normal school day

Spot by U.K.'s Department for Education emphasizes the unique nature of the career

Published On
Jan 08, 2020

Editor's Pick

A new campaign for the U.K.'s Department for Education chronicles a day in the life of a real-life high school teacher, in order to emphasize the unique nature of a career in teaching. 

The campaign, by Havas London, comes as the Department for Education is hoping to encourage more young professionals to switch careers into teaching. It follows an earlier spot in 2018, which focused on a day in the life of a student and emphasized how good teaching could transform her life. 

The spot stars Addison Brown, a real teacher from Greater Manchester. Titled ‘Tuesday’, it recreates, with actors, a single day in his teaching life. He energizes a science lesson with a physical activity, meets with students individually, marks up work and chats with colleagues in the staff room—his enthusiasm running high throughout.

Brown, a former member of the Great Britain water polo team, was selected during a casting call for real teachers. It was his passion for his profession that stood out from the other teachers who tried out for the role. Brown moved into teaching after his successful sports career—a career arc that mirrors the aims of the campaign. 

“Insofar as such a thing exists, we wanted to capture a ‘typical’ day in the life of a teacher – showcasing the creativity, variety and dynamism the career offers those within it on a day-to-day basis, said Jennifer Black, managing director at Havas London, in a statement.

Directed by 32 at Pulse Films, the spot will air ir across national U.K. TV in the commercial breaks of shows including the "Great British Bake Off," "Coronation Street" and "Dancing on Ice."

 

Credits

Date
Jan 08, 2020
Client:
Department for Education
Agency:
Havas-London
Head of Marketing:
Mike Olson
Client:
Credit Type
Role
Senior Manager:
Nicola Keane
Senior Brand Manager:
Joe Hill
Assistant Campaign Manager:
Tom Clements
Assistant Campaign Manager:
Sophie Gray
Managing Director:
Jennifer Black
Business Director:
Megan Armitage
Account Director:
Claire Petzal
Account Manager:
Emily Allen
Account Executive:
Hannah Thomas
Executive Strategy Director:
Clare Hutchinson
Strategy Director:
Lizzie Haycocks
Senior Strategist:
Emma Stafford
Creative Director:
Lynsey Atkin
Copywriter:
Sam Turk
Art Director:
Paul Robbins
Program Director:
Sarah Barclay
Program Director:
Sarah Wells
Senior Agency TV Producer:
Katie Wood
Assistant Agency TV Producer:
Mary Musasa
Director:
32
Production Company:
Pulse Films
Producer:
George Saunders
Director of Photography:
Ben Fordesman
Editor:
Ellie Johnson
Edit House:
Tenthree
Post Production:
Electric Theatre Collective
Soundtrack Composer:
Zebedee Budworth
Audio Post-Production:
Factory
Audio Engineer:
Anthony Moore
Audio Engineer:
Frankie Beirne

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