Ok, so we've seen airline movies before, but have we seen any that were actually shot mid-flight? The Virgin Airlines trifecta--America, Atlantic and Australia have teamed up for the first time on a multiplatform branded entertainment campaign out of Eleven centered around a short film, Departure Date. The film was shot on three commercial flights across three continents within 20 hours, and claims to be the first short actually shot at 35,000 feet. Written and directed by director Kat Coiro (Life Happens, While We Were Here) and starring Ben Feldman (Mad Men) and Nicky Whelan (Hall Pass), it tells the story of two strangers who fall in love on a Virgin flight. The campaign aims to promote Virgin's inflight experience in the L.A. market and showcase the airlines global frequent flyer partnership.

The film will be screened in June in Los Angeles to help kick off Film Independent's 2012 L.A. Film Festival, hosted by the Virgin Airlines, Virgin Produced, the L.A. Film Fest and AEG. A teaser for the film is available at Flyvirgin.com.