Homeless young people tell their stories via Spotify playlists

Publicis London created project for Depaul U.K. to target 16-25 year olds

Published On
Dec 07, 2018

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U.K. homeless charity Depaul is using Spotify playlists this year to tell the stories of several homeless young people and raise awareness of its work. 

The campaign, via Publicis London, tells the stories of George, 20, Kristina, 20, Fatos, 25, Jecoliah, 19, and Emma, 21, using the titles of songs in a personal way. As users read the song titles, the playlist reveals that young person’s experience of homelessness. A final “track” allows the listener to hear directly from the individual.

The campaign aims to reach the 16-to-25 age group with which Depaul U.K. works, and reframe how they view homelessness. It was developed with the support of Creative Solutions, Spotify's internal creative agency for brands and launches today (Dec. 7) at Facebook's U.K. headquarters with a special performance by artist Tom Grennan. 

Mike Thiedke, Depaul U.K’.s CEO, says in a statement: “Every experience of homelessness is unique, and the diversity of playlists demonstrates this. Through Spotify, we hope to break through the noise and reach listeners directly so that they can understand what people like George and Fatos have experienced."

About

Credits

Date
Dec 07, 2018
Client:
Depaul UK
Agency:
Publicis-London
Executive Creative Director:
Dave Monk
Copywriter:
Ricardo Porto
Art Director:
Victor Bustani
Planner:
Stuart Williams
Account Handler:
Paul Matuszczyk
Account Handler:
Lizzy Adams
Account Handler:
Ben McKee
Producer:
Nicola Turek
Producer:
Craig Priestley
Production Company:
Picture Base
Production Manager:
Tim Bath
Production Manager:
Kevin Smith
Editor:
Cameron Place
Interviewer:
Katie Moriarty-Hooper

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