Charity Markets Cardboard Boxes To Movers to Help Homeless

Boxes illustrate tales of homelessness and create new revenue stream.

Published On
Apr 17, 2013

Editor's Pick

Publicis London has created a new revenue stream for youth homelessness charity DePaul UK by selling cardboard boxes to people who are moving home. Each box sold by the Depaul Box Company tells the story of a real young homeless person, together with line illustrations of the person. Boxes are priced at 30 pounds per pack of 10, 40 pounds per pack of 20 and 60 pounds per pack of 30, available at www.depaulbox.co.uk.

The pro bono activity is also being supported by PR agency MSL and Clear Channel UK, which has donated more than 200,000 pounds worth of premium outdoor media space to advertise the initiative.

Credits

Date
Apr 17, 2013
Brand:
Depaul UK
Client:
Depaul UK
Agency:
Publicis-London
Executive Creative Director:
Andy Bird
Managing Director:
Will Arnold-Baker
Copywriter/Art Director:
Josh Norbury
Copywriter/Art Director:
Leo Bellis-Jones
Illustration:
Josh Norbury
Illustration:
Leo Bellis-Jones
Illustration:
Bryan Riddle
Agency Producer:
Debbie Burke
Creative Planner:
Ben Worden
Project Lead:
Anthony Harris
Photographer:
Mark Wesley
Head of Technology:
David Clarke
Digital Design:
Paul Sparrow
Head of Digital Project Management:
Ken Blake

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