EA Sports Madden : DeSean Jackson Smack Vid
Smack, delivered NFL style.
Published On
Aug 29, 2011
Editor's Pick
EA Sports and Heat San Francisco bring you an app that lets you send videos of NFL players talking Smack to promote Madden. Players like Ray Lewis and DeSean Jackson have recorded videos of themselves talking smack -- and you can send them along to your friends. The app also lets you check in with your rival's mom.
Accompanying the campaign are spots that get inside your head -- and the jealousy, anger and glee you feel when you get to beat your closest friends and family members at the game.
Credits
- Date
- Aug 30, 2011
- Brand :
- EA Sports Madden
- Client :
- EA Sports Madden
- Executive Creative Director/Production :
- Steve Stone
- Digital Creative Director :
- Nei Caetano da Silva
- Producer :
- Jaime Chiang
- Producer :
- Mark Rasoul
- Production Company :
- Supply & Demand
- Director :
- Matt Lenski
- Executive Producer :
- Jennifer Townsend
- Executive Producer :
- Dana Locatell
- Production :
- Clint Cowen
- Editor :
- Phillip Velasco
- Creative Director/ Copywriter :
- Warren Cockrel
- Associate Creative Director, Art Director :
- Anna Rowland
- Senior Copywriter :
- Ben Salsky
- Art Director :
- Mark Potoka
- Agency :
- Deloitte Digital
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Project Type
