EA Sports Madden : DeSean Jackson Smack Vid

Smack, delivered NFL style.

Published On
Aug 29, 2011

Editor's Pick

EA Sports and Heat San Francisco bring you an app that lets you send videos of NFL players talking Smack to promote Madden. Players like Ray Lewis and DeSean Jackson have recorded videos of themselves talking smack -- and you can send them along to your friends. The app also lets you check in with your rival's mom.

Accompanying the campaign are spots that get inside your head -- and the jealousy, anger and glee you feel when you get to beat your closest friends and family members at the game.


Aug 30, 2011
Brand :
EA Sports Madden
Client :
EA Sports Madden
Executive Creative Director/Production :
Steve Stone
Digital Creative Director :
Nei Caetano da Silva
Producer :
Jaime Chiang
Producer :
Mark Rasoul
Production Company :
Supply & Demand
Director :
Matt Lenski
Executive Producer :
Jennifer Townsend
Executive Producer :
Dana Locatell
Production :
Clint Cowen
Editor :
Phillip Velasco
Creative Director/ Copywriter :
Warren Cockrel
Associate Creative Director, Art Director :
Anna Rowland
Senior Copywriter :
Ben Salsky
Art Director :
Mark Potoka
Agency :
Deloitte Digital’s Heat

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