You Can't Argue with These Ads for Furnishing and Lighting Retailer YDesign

MUH-TAY-ZIK | HOF-FER Brings Design Down to Earth

Published On
Jun 06, 2014

Editor's Pick

Sometimes, the best work is the simplest. MUH-TAY-ZIK | HOF-FER demonstrates this with a series of print ads for lighting, furnishing and plumbing retailer YDesign. It takes modern design and effectively brings it down to earth, showing you how a well-made fan or chair can improve your life -- and why you need them. The reasons don't have to be complicated: heat does rise, and you need to sit, sometimes. The ads are called "Design Necessities," and according to Jon Matejczyk, co-founder and ECD, they "capture the very essence of modern design, which is not about creating rarified, unreachable, untouchable heirlooms, but fully satisfying actual everyday needs."

Credits

Date
Jun 06, 2014
Brand:
YDesign Group
Client:
YDesign Group
Agency:
Muhtayzik Hoffer

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