Audi Teams up With Airbnb for Stylish Emmy's Campaign
Autobrand Promoting Stay at Death Valley's 'Rondolino Residence'
Editor's Pick
Audi is getting into bed with Airbnb.
As part of its return as an Emmy sponsor, the automaker is teaming up with the accommodations provider by giving people the opportunity to book a home in Death Valley.
The three-day offering involves a stay at the isolated "Rondolino Residence." Located on remote land near Scotty's Junction, Nevada, it has no address and can be tracked only through coordinates. The promotion also includes the use of an Audi R8 coupe and VIP treatment from the auto brand, including a professional driving experience.
Plugging the offering will be a stylish TV spot via Venables Bell & Partners running during Sunday's Emmys broadcast on ABC. Titled "Desolation" and directed by MJZ's Craig Gillespie, it features a young family living at the Death Valley home -- seemingly because they need a reason to drive their Audi R8s. In it, a husband seems to light up when his wife announces they're out of coffee, and immediately he's jumping into his coupe to drive the dusty, desert sprawl to the nearest minimart. Unfortunately, he's left his wallet behind, but turns out, his wife has an Audi too.
Audi is marking its sixth consecutive year as the official official automotive partner of the Television Academy. "Once again, Audi is honored to support television's brightest stars during its biggest night," Loren Angelo, VP-marketing for Audi of America said in a statement. "What better stage to introduce our marketing partnership with Airbnb than the Emmys."
Credits
- Date
- Sep 14, 2016
- Brand :
- Audi/Airbnb
- Client :
- Audi/Airbnb
- Executive Creative Director :
- Will McGinness
- Creative Director :
- Justin Moore
- Creative Director :
- Erich Pfeifer
- Associate Creative Director :
- Matt Keats
- Associate Creative Director :
- Matt Miller
- Senior Art Director :
- Kyle Jones
- Director, Integrated Production :
- Craig Allen
- Senior Producer :
- Matt Flaker
- Senior Art Producer :
- Joseph Rossman
- Production Company :
- MJZ
- Director :
- Craig Gillespie
- Director, Photography :
- Philippe LeSourd
- Executive Producer :
- Emma Wilcockson
- Producer :
- Martha Davis
- Editing Company :
- Final Cut Editorial
- Head of Production :
- Suzy Ramirez
- Editor :
- Crispin Struthers
- Music Company :
- Human Worldwide
- Composer :
- James Leibow
- Creative Director :
- Craig Deleon
- Executive Producer :
- Jonathan Sanford
- Sound Design and Mix :
- 740 Sound
- Mixer :
- Chris Pinkston
- Sound Designer :
- Chris Pinkston
- Sound Designer :
- A Josh Reinhardt
- Sound Designer :
- Rob Marshall
- Executive Producer :
- Scott Ganary
- Producer :
- Jeff Martin
- Associate Producer :
- Geena Richard
- Visual Effects/Finish :
- Framestore
- Colorist :
- Beau Leon
- Senior Visual Effects Producer :
- James Alexander
- Visual Effects Creative Director :
- Alex Thomas
- Photographer :
- Sean Klingelhoefer
- Head of Brand Management :
- David Corns
- Brand Director :
- Chris Bergen
- Brand Director :
- Ally Humpherys
- Assistant Brand Manager :
- Bri Jones
- Project Manager :
- Talya Fisher
- Project Manager :
- Leah Murphy
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