Audi is getting into bed with Airbnb.
As part of its return as an Emmy sponsor, the automaker is teaming up with the accommodations provider by giving people the opportunity to book a home in Death Valley.
The three-day offering involves a stay at the isolated "Rondolino Residence." Located on remote land near Scotty's Junction, Nevada, it has no address and can be tracked only through coordinates. The promotion also includes the use of an Audi R8 coupe and VIP treatment from the auto brand, including a professional driving experience.
Plugging the offering will be a stylish TV spot via Venables Bell & Partners running during Sunday's Emmys broadcast on ABC. Titled "Desolation" and directed by MJZ's Craig Gillespie, it features a young family living at the Death Valley home -- seemingly because they need a reason to drive their Audi R8s. In it, a husband seems to light up when his wife announces they're out of coffee, and immediately he's jumping into his coupe to drive the dusty, desert sprawl to the nearest minimart. Unfortunately, he's left his wallet behind, but turns out, his wife has an Audi too.
Audi is marking its sixth consecutive year as the official official automotive partner of the Television Academy. "Once again, Audi is honored to support television's brightest stars during its biggest night," Loren Angelo, VP-marketing for Audi of America said in a statement. "What better stage to introduce our marketing partnership with Airbnb than the Emmys."