Desperados Embraces a Colorful, Street-Style Vibe With Global Refresh Campaign

Work From W&K Amsterdam Includes a Tumblr Full of GIFs

Published On
Mar 24, 2015

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This new global campaign and visual identity from Desperados, the tequila-flavored beer owned by Heineken, has a colorful vibe and takes its cues from street life, GIFs and more as it sets out to "celebrate unconventional people being comfortable in their own skin." The first work for the brand from Wieden & Kennedy Amsterdam introduces a new tagline, "Way of the Desperados," and includes a tumblr full of GIFs, animations and inspirational quotes that artists will add to all year round. Print ads are centered on photographer Cheryl Dunn's street-style black and white shots, while a series of colorful 15-second TV and online ads, one of which is shown here, aims to bring this to life.

The campaign launches in the U.K. today, rolling out to Europe, including Spain, Germany, Poland, Switzerland, Ireland and Austria, in the coming week and later this year to the U.S. and Brazil.

Credits

Date
Mar 24, 2015
Brand:
Desperados
Client:
Desperados
Agency:
Wieden & Kennedy-Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Joseph Burrin
Creative Director:
Sean Condon
Art Director:
Ignasi Tudela
Art Director:
Sebastien Partika
Copywriter:
Ebba Hult
Copywriter:
Edouard Olhagaray
Head of Broadcast Production:
Joe Togneri
Broadcast Producer:
Javier Perroud
Director, Interactive Production:
Kelsie Van Deman
Interactive Producer:
Arnaud Ronquillo
Creative Planner:
Martin Weigel
Senior Designer:
Malia Killings
Typeface:
Ignasi Tudela
Designer:
Philip Cronerud
Designer:
Zeynep Orbay
Art Buyer:
Maud Klarenbeek
Retoucher:
Dario Fusnecher
Project Manager:
Emma Williamson
Business Affairs:
Kacey Kelley
Production Company:
DIVISION PARIS
Director:
HELMI
Director, Photography:
Nicholas Loir
Executive Producer:
Jules De Chateleux
Producer:
Christelle Tastet
Editing Company:
Home Digital Pictures
Editor:
Adriana Legay
Audio Post:
Wave Amsterdam
Sound Designer/Mixer:
Randall MacDonald
Sound Designer/Mixer:
Ed Downham
Music Company:
MassiveMusic
Post Production:
Mathematic
Flame Artist:
Fred Brandon
Flame Artist:
Clment Germain
2D:
Ruben Sellem
2D:
Fred Venet
Telecine:
Fred Brandon
CG Supervisor:
Yann Aldabe
Artistic Director:
Julien Michel
Producer:
Guillaume Marien
Interactive Production Company:
Resn
GIF Designer:
Cari Vander Yacht
GIF Designer:
Erik Blad
GIF Designer:
RESN
Photography:
Qui Yang
Lifestyle Photography:
Cheryl Dunn

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