Consolidated Shoe Co. : The Destination is the Journey

Since 1947, explains The Republik's David Smith, "Palladium has been the shoe of choice for Europe's wayfarers. It was even the official boot of the French Foreign
Legion. Three years ago, Consolidated bought the U.S. distribution rights,
and no

Published On
Dec 28, 2005

Editor's Pick

Since 1947, explains The Republik's David Smith, "Palladium has been the shoe of choice for Europe's wayfarers. It was even the official boot of the French Foreign Legion. Three years ago, Consolidated bought the U.S. distribution rights, and now we need to quickly give them an identity here." Hence this elaborate poster-driven, internet-based geocaching game. For those who don't run around with a global positioning system device coordinating locations like they were in a Star Trek landing party, Geocaching.com "is the primary resource for one of the fastest growing underground games in the world," says Smith. "It's where 800,000 geocachers in America go to get information on the game

Credits

Date
Dec 28, 2005
Client:
Consolidated Shoe Co.
Art Director:
Robert Shaw West
Creative Director/ Copywriter:
David Smith
Designer:
David Eller
Photographer:
Lukas Blalock
Agency:
The Republik
Brand:
Consolidated Shoe Co.

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