Nike Sportswear : The Destroyer Burrito

A wearable feast

Published On
Sep 12, 2010

Editor's Pick

AKQA combined social media and a mobile taco truck to promote Nike Sportswear's Varsity Destroyer jacket.

The agency teamed with a popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, packaged as a monster Destroyer Burrito.


Sep 13, 2010
Client :
Brand :
Nike Sportswear
Agency :
Group Creative Director :
Neil Robinson
Associate Creative Director :
Huan Nghiem
Associate Creative Director :
Andre Le Masurier
Senior Copywriter :
Bob Hall
Senior Copywriter :
Vinit Patil
Senior Account Executive :
Tyler Vaught
Account Executive :
Antonio Pulido
Program Manager :
Sallie Lippe

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