Nike Sportswear : The Destroyer Burrito

A wearable feast

Published On
Sep 12, 2010

Editor's Pick

AKQA combined social media and a mobile taco truck to promote Nike Sportswear's Varsity Destroyer jacket.

The agency teamed with a popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, packaged as a monster Destroyer Burrito.