Nike Sportswear : The Destroyer Burrito
A wearable feast
Published On
Sep 12, 2010
Editor's Pick
AKQA combined social media and a mobile taco truck to promote Nike Sportswear's Varsity Destroyer jacket.
The agency teamed with a popular Portland food truck, Koi Fusion during Musicfest NW to allow followers of @nikesportswear and @koifusionpdx to get a free jacket at the Koi truck, packaged as a monster Destroyer Burrito.
Credits
- Date
- Sep 13, 2010
- Client :
- Nike
- Brand :
- Nike Sportswear
- Agency :
- AKQA
- Group Creative Director :
- Neil Robinson
- Associate Creative Director :
- Huan Nghiem
- Associate Creative Director :
- Andre Le Masurier
- Senior Copywriter :
- Bob Hall
- Senior Copywriter :
- Vinit Patil
- Senior Account Executive :
- Tyler Vaught
- Account Executive :
- Antonio Pulido
- Program Manager :
- Sallie Lippe
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