A Possessed Office Chair Causes Havoc in New Zealand Insurance Ad

DraftFCB Shows that Bad Things Can Happen Unexpectedly

Published On
Aug 26, 2013

Editor's Pick

Why can't all insurance ads be this interesting? DraftFCB New Zealand and NZI launch a fresh advert for the company that's its first in eight years.

Set in an animated port town of New Zealand, the spot focuses on all the unexpected things that can wrong when you're in a business owner, but tells them with a touch of the supernatural, via a possessed "Devil's Chair," that moves from business to business, causing floods and explosions wherever it goes.


Aug 26, 2013
Brand :
Client :
Agency :
Executive Creative Director/Production :
James Mok
Executive Creative Director/Production :
Tony Clewett
Executive Creative Director/Production :
Regan Grafton
Senior Creative :
Kelly Lovelock
Senior Copywriter :
Hywel James
Head of Content :
Pip Mayne
Production Company :
Assembly Films
Director :
Damon Duncan
Technical Director :
Rhys Dippie
Producer :
Amanda Chambers

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Project Type