Mountain Dew's New Bottle Doubles as a Tool for Skateboarders

Sancho BBDO Invention Helps Skateboarders Fix Wheels

Published On
Apr 04, 2014

Editor's Pick

Mountain Dew has long aligned itself with those of the extreme sports set, but the Pepsico brand takes that partnership to the next level with a brilliant new packaging idea. Along with Colombian agency Sancho BBDO, the soda band has launched a limited edition bottle catering specifically to skateboarders -- It doubles as a tool the street athletes can use to repair their wheels after big fails.

Credits

Date
Apr 04, 2014
Agency :
Sancho BBDO-Colombia
Chief Creative Officer :
Giovanni Martinez
Brand :
Mountain Dew
Client :
Mountain Dew
Creative Director :
Daniel Alvarez
Art Director :
Julian Lozano
Creative Director :
Alejandro Gomez
Copywriter :
Ramon Blanco
Film Director :
Hector Niel

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Project Type