Dice.com : Being IT

Playing on the office pains felt by disgruntled IT employees everywhere, tech recruiter Dice partnered with interactive marketing firm Modem Media to create the "Being IT" online game. Wielding an arsenal of hilarious high-tech weap

Published On
Feb 09, 2006

Editor's Pick

Playing on the office pains felt by disgruntled IT employees everywhere, tech recruiter Dice partnered with interactive marketing firm Modem Media to create the "Being IT" online game. Wielding an arsenal of hilarious high-tech weaponsincluding a jelly donut bazooka, a pizza launcher, a headshrinker gun and a bubonic plague dartplayers walk from office to office confronting annoying co-workers like Norman the buzzword-happy CIO and dictatorial project manager Burt. As you show these suckers who's really boss, the utterly satisfying punishments doled out by the various weapons are brought to life through a mix of animated graphics and live action video.

Credits

Date
Feb 09, 2006
Client Relationship Lead:
Sloan Broderick
Creative Director:
Mark Galley
Agency:
Modem Media
Brand:
Dice.com

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Project Type