Pants Do the Talking in New Spot for Dickies

Creature's new brand campaign shows day in the life of the workwear

Published On
Jul 15, 2013

Editor's Pick

It's all about the pants in this new brand campaign for outfitter Dickies, created out of Creature and directed by Chris Malloy of Farm League. For a product-focused spot, there's a whole lot of story, elegantly told. The camera homes in on the Dickies-outfitted rear and crotch of a construction foreman as he goes about his workday, making his morning eggs, visiting his worksite, getting down and dirty with power tools and finally returning home to be tackled by his playful kid.

Credits

Date
Jul 15, 2013
Brand:
Dickies
Client:
Dickies
Agency:
Creature
Chief Creative Officer:
Jim Haven
Creative Director:
Pam Fujimoto
Creative Director:
Adam Bailey
Art Director:
Nick Bruskewitz
Copywriter:
Troy Burrows
Broadcast Producer:
Molly Woodruff
Director:
Chris Malloy
Production Company:
Farm League
Executive Producer:
Mike Pizzi
Editor:
Mark Paiva
Editorial Company:
Posterboy
Sound Design and Music:
John Buroker
Music and Sound Design Company:
HEARby

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Project Type