Athletes Explode in Latest for Dick's Sporting Goods

Anomaly Brings More Drama to the Game

Published On
Feb 21, 2014

Editor's Pick

Working with Anomaly, Dick's Sporting Goods has become one of our favorite retail marketers. In a category that often goes for the cheese or the splash, DSG and its agency have brought sophistication and drama, as seen in previous spots like the baseball-themed "Every Pitch," the golf-related ad "Swing Your Swing" and the gridiron promo "Every Snap." Their latest endeavor, directed by Anomaly creatives Taylor Twist and Mike Warzin out of Imperial Woodpecker, teases sports season with a variety of athletes -- old, young, male, female, winding up and then exploding with full ferocity into their games.

Credits

Date
Feb 21, 2014
Brand:
Dick's Sporting Goods
Client:
Dick's Sporting Goods
Agency:
Anomaly
Global Creative Officer/Partner:
Mike Byrne
Executive Creative Director:
Eric Segal
Creative Director:
Seth Jacobs
Creative:
Taylor Twist
Creative:
Mike Warzin
Head of Broadcast Production:
Andrew Loevenguth
Producer:
Matt Flaherty
Business Director:
Damien Reid
Production Company:
Imperial Woodpecker
Director:
Taylor Twist
Director:
Mike Warzin
Managing Partner, Executive Producer:
Doug Halbert
Executive Producer:
Charlie Cocuzza
Producer:
Anita Wetterstedt
Production Supervisor:
Nikki Weavers
Production Supervisor:
Claudia Rivas
Director, Photography:
Peter Deming
1st Assistant Director:
Jonathan McGarry
Production Designer:
Gerry Delmonico
Wardrobe Stylist:
Shadi Khastedai
Casting/Baseball Supervisor:
Mike Fisher
Editorial:
Rock Paper Scissors
Editor:
Biff Butler
Executive Producer:
Eve Kornblum
Producer:
Melanie Gagliano
Post Producer:
Company 3
Telecine:
Tom Poole
Executive Producer:
Tara Dowd
Visual Effects Flame Artist:
The Mill
Executive Producer:
Adam Isidore
Senior Producer:
Carl Walter
Visual Effects Supervisor:
Adrian Hurley
CG Supervisor:
Wyatt Savarese
Flame Artist:
David Forcada
Music:
Andy Huckvale
Sound Design:
Brian Emrich
Sound Mix:
Sound Lounge
Mixer:
Rob Sayers
Music:
Soup Music
Music Composer:
Andy Huckvale
Track Name:
Sawtooth

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Project Type