Little Leaguers Star in Dick's Ad Celebrating Its History of Supporting Local Sports

'Team Photo' Spot From Anomaly Shows How Brand Endures Through the Years

Published On
Aug 15, 2017

Description

Dick's Sporting Goods gets nostalgic in its newest spot, "Team Photo," which celebrates its 69-year history of supporting local sports.

The retailer's agency Anomaly was behind the 60-second video, which will air on ESPN during the Little League World Series today. It follows young baseball players through the last seven decades, backed by Macklemore's soulful "My Oh My" track. Though fashion, cars and technology have changed, the Dick's name on the little leaguer jerseys endures.

60-, 30-and 15-second versions of the ad will air through Aug. 29. The Coraopolis, Penn.-based sporting goods retailer also announced a new five-year, $500,000 sponsorship of Little League Baseball and Softball to fund local districts, mostly in rural and urban communities.

Dick's has recently placed greater emphasis on its sports partnerships, which include PONY Baseball and Softball and US Youth Soccer. The company also has acquired apps such as GameChanger, which helps with game scheduling, according to a spokesman.