Diesel and Coke team up on fashion collection made from recycled packaging
Consumers can find it by scanning recycle bins
Editor's Pick
Diesel has teamed up with Coca-Cola to create a capsule fashion collection incorporating recycled materials.
The (Re)Collection consists of 12 items that use materials such as recycled PET derived from plastic bottles and recycled cotton. All items carry both Coke and Diesel branding. Perhaps the most innovative aspect is how consumers can get access to the line; they scan the recycle logo on any recycle bin to be taken to the microsite where they can find the limited edition collection.
Following a launch event at Galeries Lafayette in Paris this past weekend, the collection will be promoted events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam and New York. After that, it will be officially released at selected Diesel stores worldwide and on Diesel.com from Oct. 7, and will be available for three months.
The campaign was developed by Diesel's agency, Publicis Italy.
Credits
- Date
- Sep 30, 2019
- Client:
- Diesel/Coca-Cola
- Agency:
- Publicis-Italy
- Global CCO Publicis WW:
- Bruno Bertelli
- Chief Creative Officer:
- Cristiana Boccassini
- General Manager:
- Daniela Di Maio
- Creative Director:
- Thiago Cruz
- Creative Director:
- Mihnea Gheorghiu
- Creative Supervisor:
- Costanza Rossi
- ACD/Copywriter:
- Dan Arango
- ACD/Art Director:
- Arthur Amorim
- Designer:
- Luca Villa
- Account Director:
- Filippo D’Andrea
- Account Executive:
- Mirko De Martini
- Senior Strategic Planner:
- Monica Radulescu
- Head of Digital:
- Pierluigi Roselli
- Social Media Manager:
- Doina Tatu
- Head of Production:
- Francesca Zazzera
- Producer:
- Tania Dal Pra
- Art Buyer:
- Marcella Garutti
- Director/Photographer:
- Lou Escobar
- Production Company:
- SOLAB
- Executive Producer:
- Nicolas Tiry
- Producer:
- Amine Ketem
- Director of Photography:
- Hunter Daly
- Stylist:
- Lucie Jeannot
- Casting:
- Candice Meiers
- Make-Up:
- Samuel Ruffin Hendrix
- Hair:
- Javier Palacio
- Set Design:
- David Laurent
- Music Production:
- Sizzer
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