Diesel and Coke team up on fashion collection made from recycled packaging

Consumers can find it by scanning recycle bins

Published On
Sep 30, 2019

Editor's Pick

Diesel has teamed up with Coca-Cola to create a capsule fashion collection incorporating recycled materials. 

The (Re)Collection consists of 12 items that use materials such as recycled PET derived from plastic bottles and recycled cotton. All items carry both Coke and Diesel branding. Perhaps the most innovative aspect is how consumers can get access to the line; they scan the recycle logo on any recycle bin to be taken to the microsite where they can find the limited edition collection. 

Following a launch event at Galeries Lafayette in Paris this past weekend, the collection will be promoted events that will take place around the world including London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam and New York. After that, it will be officially released at selected Diesel stores worldwide and on Diesel.com from Oct. 7, and will be available for three months. 

The campaign was developed by Diesel's agency, Publicis Italy. 

Credits

Date
Sep 30, 2019
Client:
Diesel/Coca-Cola
Agency:
Publicis-Italy
Global CCO Publicis WW:
Bruno Bertelli
Chief Creative Officer:
Cristiana Boccassini
General Manager:
Daniela Di Maio
Creative Director:
Thiago Cruz
Creative Director:
Mihnea Gheorghiu
Creative Supervisor:
Costanza Rossi
ACD/Copywriter:
Dan Arango
ACD/Art Director:
Arthur Amorim
Designer:
Luca Villa
Account Director:
Filippo D’Andrea
Account Executive:
Mirko De Martini​
Senior Strategic Planner:
Monica Radulescu
Head of Digital:
Pierluigi Roselli
Social Media Manager:
Doina Tatu
Head of Production:
Francesca Zazzera
Producer:
Tania Dal Pra
Art Buyer:
Marcella Garutti​
Director/Photographer:
Lou Escobar
Production Company:
SOLAB
Executive Producer:
Nicolas Tiry
Producer:
Amine Ketem
Director of Photography:
Hunter Daly
Stylist:
Lucie Jeannot
Casting:
Candice Meiers
Make-Up:
Samuel Ruffin Hendrix
Hair:
Javier Palacio
Set Design:
David Laurent
Music Production:
Sizzer

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