Diesel and Samsonite have partnered on a "semi-transparent" luggage collection that allows you to keep some of what's inside private but some on view.
Aimed at business travelers, the special edition Diesel & Samsonite collection has a solid black base that gradually fades into transparency. Combined with a bright yellow mesh lining on the inside, it allows for a "graded level of clearness." Other features include an integrated drawstring backpack and external USB port for charging devices.
“The idea behind this collaboration and its campaign is fueled by our current era: we live in a time where the balance of what we share versus what we keep private is constantly in flux," said Andrea Rosso, creative director of Diesel Licenses, in a statement. "Inevitably, all of us live part of our lives in public—be that through social media, our work, our social groups. Yet with the rise of the digital age, awareness of privacy—data, photos, material possessions and so much more—has also increased. The design of these bags reflects the balance we all must calibrate; it allows for the world to see some of what we are, but not all of who we are."
The collection is being supported by a campaign via Small, a New York startup agency founded by former Saatchi and Publicis staffers Luca Lorenzini & Luca Pannese. The film, seen here, shows individuals expressing seemingly contrasting sides of their personalities—for example, a leather clad biker by day is a spin-class lover by night; and a drag queen who's dressed perfectly on stage practising in his socks at home. "We found that the product was a perfect physical metaphor of social networks, where you can choose what you want to share with others and what you want to keep for yourself," added Lorenzini and Pannese.